Ebooks offer us a terrific opportunity that can enhance any e-commerce business. They can come in a variety of forms – and price points. In this episode we’ll break down the value proposition as well as practical steps to get started.
You’ll learn
- 3 Elements of customer acquisition cost and how to zero-out one of them!
- The ideal place to use ebooks in your sales funnel
- The pricing models best used for ebooks
- Why Newbies focus on the first sale, and what you should do instead
- How the freemium model can help you optimize revenue
- The magic of unlimited upside potential
- How one of Jason’s clients is using an ebook to support a very basic product with success
Resources mentioned
- Fiverr.com (use this affiliate link for 20% off your first order)
- www.Grammarly.com
- 99Designs
- Canva.com (use this affiliate code for extra credits)
Note: Whenever we can, we use affiliate links as we share links to resources we recommend. When you buy, we get a small incentive, which we use to help grow our show. Thanks!