Paid search traffic is a terrific place to start your advertising efforts online. It flows logically out of your organic search efforts and can help you create a short-cut to success. People are looking for solutions and you have the opportunity to present your product as the solution. In this episode we dig into the value proposition of Google Adwords. In the 2nd episode in this conversation, we’ll focus on Amazon Advertising.
You’ll learn
- Why search based marketing beats interruption based marketing, aka why Google Ads are better than social media ads.
- How Jason got a $40,000 a month Google Ad Grant
- Why use Google Text Ads
- Why use Google Retail / Shopping Ads
- The pros and cons of taking the DIY approach versus hiring someone to run your ads for you
- Why Google Shopping Actions create a powerful set of options.
- How Google is stepping into the E-commerce space
Resources mentioned
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