A Total Addressable Market is … the total number of people who buy your product (or your type of product). But how do you find them? How do you know how large an audience it is? Are there short-cuts to finding them or hazards to avoid as you do this work? In this episode we’ll break it all down with 9 questions to help you understand the market dynamics, give you tips for success.
What you’ll learn
- Uncommitted TAM
- Switchable TAM
- Fractured TAM
- Fractal TAM
- Already Served TAM
- TAMs in Undominated Niches
- TAMs in Dominated Niches
- Loyal TAMs
- Non-Loyal TAMs
- Winnable TAMs
- Shrinking TAMs
- Growing TAMs
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