A Total Addressable Market is … the total number of people who buy your product (or your type of product). But how do you find them? How do you know how large an audience it is? Are there short-cuts to finding them or hazards to avoid as you do this work? In this episode we’ll break it all down with 5 questions to help you find your total addressable market!
What you’ll learn
- How Search Marketing can help you find your TAM
- The Tommy Griffith Method for finding TAM
- How Tapping into Affinity Groups can help you find your TAM
- How Event Beacons can help you find your TAM
- How Events You Attend can help you find your TAM
- How Large E-commerce Marketplaces can help you find your TAM
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