LTCV, Long-Term-Customer-Value is one of the most important concepts in e-commerce for this simple reason – the more your existing customers buy from you – the fewer new customers you need to add to massively grow your business. When you can simply sell more to your existing customers – it’s faster and cheaper than finding and selling to a new customer – and therefore more profitable. In this 2-part episode we share 3 core strategies for dramatically improving your Long-Term-Customer-Value.
What you’ll learn
- 3 Ways To Increase Your Long-Term-Customer Value. LTCV
- The Difference Between Long Term Customer Value and Lifetime Customer Value
E-commerce and Business Books & Resources mentioned
- The 80 20 Curve website by Perry Marshall https://www.8020curve.com/
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