The E-commerce Leader

[00:00:00] Kyle: The nice thing about Etsy is they do have an ad platform, so you’re not just relying on organic traffic. Especially when you’re just trying to get a good sense of where stuff is at, but you can also run. If you wanted to do quick tests, you can do some influencer marketing to your potential audience and just point them back to Etsy.
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[00:01:07] Michael: Ladies and gentlemen, welcome back to the call-in show for the e-commerce leader podcast, with our sort of four-person panel, Chris green, Kyle hammer, Jason Miles and myself. So three yanks in the Brit discussing econ. On all its forms.
[00:01:22] We’re talking about sales channels. And today we’re going to talk Etsy, which is a very exciting place under discussed relative to the power of it. I know that Jason, you’re going to be giving us a particularly a lot of detail because you’ve got a lot of involvement in this. My understanding is that it 10 X its value in about a year.
[00:01:38] Under the pandemic. So certainly the investors of wall street. Think it’s got an incredibly long way to go. So let’s kick this off. Jason, why don’t you kick us off? Cause I know that you sell on Etsy. You also involved with getting your clients onto the platform as well. So what’s your take on the whole,
[00:01:51] Jason: Love Etsy!
[00:01:51] Just hot take. I love it. It has been our secondary, sales channel for years and years now. And we, have. Pretty much full catalog, something like 3000 products on the platform. I just looked at our stats just to see where we’re at lately. Total sales on the platform all time for our shop, which is called pixie Faire patterns.
[00:02:11] If you want to check it out is 78,140 sales. And just as context, I just looked in the back end dashboard. In the last 30 days, we had 73,000 views of our product. We had 32,900 visits to our products and we had 920 orders, of our products. And, so we love the platform. I would say, if you are.
[00:02:37] Past the product exploration phase of your business, where you’ve found a product and you have product to market match, and that product is not on Etsy, but it could be, then you’re really, one step away from a whole new, sales channel, being set up and supporting your business. I like Etsy because they make it very.
[00:02:57] For sellers, if you look at the backend of seller central, or even try to look in the back end of a Shopify store, after you set them up, they’re a hairball complexity frequently, there’s a lot of stuff to figure out Etsy’s pretty soon. And they make it that way because they have a lot of people who were kitchen table entrepreneurs.
[00:03:18] And so I love it for that reason. So anyway, so that’s my background and point of view on it. Happy to answer questions or share more thoughts, but there you have it.
[00:03:25] Michael: Excellent. Obviously there’s quite a bit to dig into there, we can do. Love to find out more about your personal experiences and where it fits into your business.
[00:03:33] So let’s keep going for now, Chris, what’s your hot takes on the Etsy platform?
[00:03:37] Chris: The way I look at it, but someone who works with and coaches, a lot of new sellers who are just getting started or looking to expand is. Etsy is a marketplace and we’re to eBay and Amazon, it kinda got started more for handmade type products, so he can sell tons of different products on there, including, digital and printable and downloadable products, which has a print on the main guy and a digital product guy.
[00:03:58] And I know physical inventory kind of guy is very attractive. But a very common question that I get is should I expand that Etsy? Or should I expand? Maybe, and that’s where you have to stop and think and be like, do my products match this platform. And the first thing I would do is go to the platform and see if anybody else is selling your type of products or similar types of products.
[00:04:15] How are they doing? You can see how many sales they have. You can see their number of feedback ratings. So you get a great idea of if Etsy that makes sense to your business. And it comes from. More of a, an Amazon seller to, Hey, should I add eBay? And it’s I don’t know. Does it make sense?
[00:04:32] If you’re going to get 10% more sales was going to take you 30% more time to manage that. It might not make sense, but if you’re going to get 50% more sales and it’s like super easy. So when you take 10% more time, like then yes, it should, you should do that. But I don’t want people to get in the, or.
[00:04:47] Another marketplace. Yes, I should be on it. Not necessarily. I don’t wanna say yes or no. Everything’s pretty much gray, but if it makes sense for you to expand your products over on Etsy or because you’re starting something in your products are a great match for the Etsy marketplace, then yes, you absolutely should do it at, he has grown.
[00:05:03] It’s huge. It’s a household name. Like Jason said, it’s simple on the back end. You can get orders, you ship them out, you can see what your competition is doing. You can see what the opportunities are. And I think it’s a great platform in the sense of you can differentiate yourself, right? Different types of things, other than just lowering price, be like, Hey, I have amazing photography.
[00:05:20] I invested in a good camera. I learned how to adjust the settings on my iPhone camera to really make my products pop. And that can differentiate you on a site like Etsy that you really can’t do as much on other sites. So Etsy is, it’s a site that I’d like to spend more time on myself. Yeah, it’s an amazing place.
[00:05:36] And you’ve come to the right place because Jason is just killing it.
[00:05:38] Michael: Yeah, we got to come back to you, Jason, and find out what’s going on with all that success there. Just a quick reflection, I guess what you’re saying ties into our leadership stream of content, which is more, is not better.
[00:05:49] More channels, more products doesn’t necessarily mean more success. Especially it doesn’t necessarily mean more profit, right? So it depends on the management overhead that’s added, et cetera. And also the other thing we’re talking about is my audience there. And the flip side of that, as you were saying, Is my prototype being sold on that.
[00:06:05] So really good points. Kyle, what are your thoughts on Etsy or these experiences of the, okay.
[00:06:10] Kyle: Yeah, we’ve been selling on Etsy for awhile. We’re in the art in art supply space. It’s a good fit for us. It’s really interesting. Etsy is, they’ve grown a ton. Like you had mentioned, particularly over the pandemic, a lot of people getting on there trying to do some handmade items and sell some goods and that’s either to, from just a 30,000 foot level is an interesting.
[00:06:30] Example of really niche marketing and companies that are trying to make that sort of transition out of niche because when they got started, it was all about handcrafted, handmade items. You couldn’t list anything that was, that was produced or manufactured or for, vintage type items that you would want to sell on that platform.
[00:06:48] But over the last few years, they realized that there was. Hitting, some growth barriers to that, right? Because the advantage of going super niche when they started was providing a marketplace for creators and. Makers to sell their goods. And that was great and they excluded everybody else and that really allowed them to dominate that particular niche.
[00:07:09] And then the problem with the downside of niches that you can easily dominate it. But on the flip side is that you have a small total addressable market. And so now they’re in this process of how do we get more mainstream? How do we compete at a larger level, but still maintain theirs, their uniqueness.
[00:07:23] And so it’s interesting to me to just watch them do that over the. It’s a couple of years bringing on more product types, bringing, expanding who they allow on the platform. And that just also allows them to attract new customers as well, because for a long time, if your customer wasn’t on Etsy, then you know, obviously you couldn’t sell, but as their base expands, then it opens up new opportunities and new selling opportunities.
[00:07:46] So it’s really interesting. The other sort of takeaway thought from that is there are definitely people that go to turn to Etsy as an alternate solution to places like. We have one, one, experience with a customer who that they bought from us, but we didn’t have any. Direct for our Etsy channel that wasn’t through Amazon FBA at the time.
[00:08:05] And so we were like, oh, we’re going to have to ship this order, but it’s gonna have to come from FBA in order to get it there on time. And so we shipped it right. We got this like flaming customer service email, and they’re like, if I wanted to order from Amazon, I would’ve just ordered from Amazon and your packaging what’s going on.
[00:08:20] And they were like super offended. Like Jeff Bezos. I don’t want to be. And I just responded. I was like, Hey, due to the fact, we’ve got COVID restrictions on stuff. Like we’re just trying to deliver everything to you the quickest way possible, or sorry, Amazon packaging offended you. And they’re like, oh, okay, no, no problem.
[00:08:35] They were like cordial, but it was like, it painted a really interesting picture. There are a definite set of people that are looking for alternative marketplaces to Amazon as a solution. And so Etsy is working to establish that it’s really. Yeah,
[00:08:49] Michael: that’s pretty interesting. Isn’t it? That’s whole, perception thing that people imagined that everyone never interacts with Amazon in any way, shape or form wise.
[00:08:57] Of course, Amazon is incredible at fulfillment, nevermind producing stuff, but yeah, interestingly. What you’re saying about the niche marketing. So I don’t have any direct experience Betsy, but I had indirect brush with it. And I was brushing up on this. I just happened to mention something to my wife.
[00:09:09] And, let’s just say that we both had sort of financial interactions with the person. I’m going to be careful what I say here, but I discovered that, one of the people that we’ve interacted with in, in our community of. Sort of wealthy people than London that we’ve served in the past, happens to have sold.
[00:09:23] Depop puts you at T for a rather huge amount of money. And what struck me is interesting too, what you were saying. So DebOps are not something I personally come across, but apparently is pretty famous. And, it’s a fashion resale marketplace. And what it seems is that it says acquisition model to your point, Kyle, rather than just expanding into becoming the quotes, everything storing, being a kind of bad version of.
[00:09:43] They seem to be trying to acquire marketplaces that are very nice specific that have loyalty and brand in those spaces, such as Depot. There’s a musical instrument, marketplace reverb presented in handmade goods, marketplace ELO seven. And those that seems where that they requisition. But in a growth by acquisition by acquiring very niche properties.
[00:10:01] So that retains that very tight message to market match that you get with those niches of, people that like insanely specific things. So that’s very bright, interesting to me and talking of which coming back to people who love insanely specific things, Jason, and we can’t just let slide the fact that you guys are really killing on Etsy.
[00:10:16] Pixie Faire is serving an extremely specific type of consumer, coach Shaw dolls, clothes who knew that was even a thing. And yet, of course, you guys have made an incredibly good living from it for over a decade now. So what do you think are the keys to your success and that other people could possibly emulate and what things.
[00:10:31] It might not be so easily copied by other people.
[00:10:33] Jason: Yeah. The, you know what we sell on pixie fares, the patterns, not the physical product. So it’s a digital download, a product line. And Etsy was interesting to us. Years ago, when we first looked into it, we started our business on eBay, selling the physical garments, the physical items, and then we in 2009, Started selling the digitally downloadable patterns.
[00:10:52] That’s the business that’s scaled into pixie, ferrets and marketplace in its own. So to one degree, it’s a competitor to Etsy because we have about 120 or so designers in our small niche that, sell through pixie Faire. So when Etsy came along, we. We were on our own website because you couldn’t sell digitally downloadable files through eBay or Amazon and Craigslist didn’t make sense, but, so it was like the options that existed for us back then, there are people who have a hack on selling physical files or digital files on eBay, but it’s really not.
[00:11:24] It’s just. A platform that, that does it per se. So we, we were a boxed out of these big marketplaces. So that’s why we made our own website and sold direct to consumer initially. And then when Etsy came along, we started watching it and then they unlocked the ability to sell digital files.
[00:11:39] I don’t remember the exact sequence, but at some point they, allowed for digital downloads, and that opened the door for us to put our catalog on the site. We had a choice. Which was very interesting at that point, as a meta topic, which was, did we want to not be there deliberately and, people had find us on our own website or did we want to participate in the marketplace, for sales, but also just as a defensive measure.
[00:12:03] In our niche, which I realize it might be funny to say that’s the, brutally competitive, world of doll, clothes, pattern making. But that was our choice. And so we decided to go ahead and list our catalog on Etsy, and it has become a meaningful, a very meaningful, Sales channel for us.
[00:12:17] The, the thing about it, that’s different from pixie fairs, a freemium model, where we have hundreds of patterns that are free and people come and they get them for free check out through our shopping cart with no transaction costs to them or us. But on Etsy, can’t do that. It’s not built for freemium.
[00:12:33] And so therefore we had to compete head to head. Products to price products, against other people that were there. And so that was the interesting use case that we had to learn our way through and set up and master, and we’ve done it over, it’s been a long time since we started.
[00:12:48] I don’t remember. I can look, I guess when our account was, started, but it’s been a long time. And now it’s, a system that we both use the ad platform and organic reach and sales, and we’ve mastered sort of both parts of that. I think in, or at least, become proficient at both sides of it. And that helps, with the velocity of sales.
[00:13:06] And, so I could talk about the nuance of how to do stuff on Etsy. I think the bigger question is, do you have a product that’s right. And to Kyle’s point, they’re expanding constantly what they actually technically allow and the types of sellers, and it might be worth a second.
[00:13:20] Look, if you’ve got a decent product going already to ask yourself, how can and do well on Etsy? It was surprising to me to be honest, that it scaled as big as it has. It’s a real success story in e-commerce world over the last decade. When we watched them, we were like, nah, this is never going to come.
[00:13:36] It’s just, it’s not going to get to scale, but it has now the guy who founded it, Rob Kalin made $0 when they went public. It’s a success story for the company, but a really sad story for the founder actually. But, but I guess I’d just say, look into it because there is something there for many sellers, and you might be surprised to know that in the United States, according to similar web, Etsy’s the fourth largest.
[00:14:00] E-commerce operation and worldwide, according to similar web, it’s the seventh largest e-commerce operation. And that’s amazing because worldwide, that’s you’re competing then with all the, the Chinese e-commerce operations and all that. And so it’s a big place and I’m not sure people have brushed it off or ignored.
[00:14:17] It have realized how big it’s gotten. Yeah.
[00:14:20] Kyle: And they’ve invested a lot of money into advertising. Like you’re seeing Etsy commercials, OTT stuff, and then they did a really interesting deal with their advertising, right around the time of the pandemic. And they ran it for a while where they were literally running like Google shopping ads for your products for free.
[00:14:41] They were just saying. Enter into it and they were going to push it out there and pay for that. And then they would take a little bit if they actually made a sale. So you got free brand promotion for your products, across Google that Etsy was helping to underwrite. So I thought that was a really smart move by them.
[00:14:58] And I thought it was a good opportunity for.
[00:15:02] Jason: Which was the playbook straight out of Amazon land. That’s Amazon forever when they started. It was just totally arbitraged off Google ad words and exactly the same thing. And as a seller on Etsy, and if we all know this, as well as sellers on Amazon, You’re benefiting from that directly.
[00:15:17] If you’re one of the objects of their ad focus, four key phrases or key words, you just get to ride along with juice sales because of their large S as a corporation to help advertise the overall marketplace they’re advertising for you, literally, which is amazing. Yeah, totally agree.
[00:15:36] Michael: Very interesting. Chris, your second all thoughts in response to these guys?
[00:15:40] Chris: I could go on and on. There’s so many opportunities, but that’s the same for every marketplace that’s out there. I was surprised Jason, how big at sea was I didn’t Google and check the stats recently, but I’m impressed that they’re that big and actually makes me want to.
[00:15:53] Maybe spend a little more time looking closer at sea, especially cause they can do a digital downloadable products, which are some of my favorites. But just so much opportunity there. And I want people to understand. And be able to, I don’t know. I don’t know how to almost grab people by the shirt and shake them sometimes to be like, guys, there’s such an opportunity here.
[00:16:10] If it’s the right one for your products. And I don’t know, we got last time you guys went to a craft fair. It might be like pre COVID stuff, but I don’t know how many times I’ve seen something like a product on Instagram or a product in real life. I’m like, all this person needs is an iPad. An Instagram account and an Etsy store and they would kill it.
[00:16:28] And I think that’s an opportunity for so many people out there who I think just don’t realize that they’re actually good at something, or they actually make something that people want, or they’re underestimating the increased demand that people have for custom and personalized and unique gifts.
[00:16:43] Instead of buying something off the shelf at a retailer, they’re like, no, I want to get something that really means something to this person. I want to customize and personal and it’s. To spend more money. It’s just that it’s the, the thought that counts kind of thing. I see a lot of that lately.
[00:16:56] We’re so thought that counts. It’s not the amount of money that you spend on gifts when people know. Let’s see, you have like handmade stuff. I bet it’s customizable. And they’re going to Etsy to find these things, but you gotta put yourself out there. You gotta be on this marketplace. And Jason, like you said, you got your own website where you drive a lot of traffic, but you know what people like and trust and marketplaces have they haven’t heard of your website.
[00:17:16] They’re like, I don’t know who this guy is. They understand that’s the same way they understand Amazon or eBay. They know what they’re getting into this level of trust with the marketplace. And, you’re giving up some of the control on the transaction, but you’re getting access to the customers that Etsy is attracting through there, multi-million and billion dollar ad spends.
[00:17:32] So it’s just, there’s so many opportunities. There is everything. Perfect. No, but, there are so many things to try and I would encourage anybody. If you can make something that someone says, Hey, that’s really good. Honestly, all you need is an iPhone and Instagram account and an Etsy account, and you’re in business and you can get big if you want, or you can stay small.
[00:17:48] It’s really up to you. But the opportunity is there literally for everyone
[00:17:52] Jason: think totally agreement. I think in the art space, you find more people. Than anywhere else in the world about like in terms of what you just described, I’ll never forget, to your point. I was in Hawaii one time at this little craft fair, and this dude was making these they’re made out of glass and you can’t see it, but you look into this glass ball and it’s an optical illusion.
[00:18:15] It, you can look into it and you see almost for it, goes way, like really deep. It’s like this weird. And I was talking to this guy’s mom and she said, oh my son’s. And, he loves doing it, but he doesn’t know how to sell or doesn’t want to sell. And I was just like, this is the coolest thing I’ve ever seen.
[00:18:34] And his mom’s trying to sell it at the local flea market. And this could be on the internet. And, there’s so many artists like. And part of my passion for this show and for telling our stories and writing, and that kind of thing is to try to help people. But I’ll be honest. There’s just so many people who, it’s just not their thing to do the selling and marketing.
[00:18:52] And, I think there’s a space for all of us to find a person like that and be of help to them or point them in the right direction. Anyway, I totally agree with you, Chris.
[00:19:00] Chris: That’s such a perfect example because I’ve seen it over and over again where people can make great things. Whether it’s content or information or products or hand me something, it doesn’t matter, but they’re creating.
[00:19:11] That’s it, they’re not sellers, they’re not marketers. I went to a comic con kind of convention thing, and everybody there was like, like personal artists and like doing fan fiction, like really good. And I took so many cards and I talked to so many people and everybody thought I was like selling. I was like an Amazon sales rep or something.
[00:19:27] I was like, dude, you should put the summers for Amazon. Or have you ever thought of publishing your comic book through KDP and they’d never even heard. Of these things, right? So let’s say, check it out, give me your card. I’ll email you some information. Like I just like talking about this stuff. If you guys haven’t figured it out yet.
[00:19:41] So I would just happy to help them. I was happy to connect creators with platforms that are completely free so they can get their products out there to the world, and make some money so they can support themselves to do more of the creating that they, I took 78 business cards from there and I actually sat down and I said, normally I don’t do this.
[00:19:56] Normally that guy, I don’t actually follow. I emailed 78 different people. I had to
[00:20:01] Jason: actually type in the email addresses
[00:20:02] off
[00:20:02] Chris: of these cards. No one wrote me back.
[00:20:07] Jason: That is brutal. It’s not
[00:20:09] Chris: small, a little bit of, but I, and I’ll do it again. Like I don’t mind doing it. But there was probably a lot of people who thought, oh, this is a scam where this guy’s trying to sell me something and I get it.
[00:20:19] That’s what kind of, what it looks like. But honestly, like I can sell merch by Amazon. I can’t sell key point you in the right direction and do it if you want to. But there’s probably more of them that were. That I sell it comic book shows. I was like, if you want to limit yourself, just like with your guy, with the glass or circle thing, if you want to limit yourself to people who come up to your booth at one resort, at one island in one country, you’re going to be limited, but you can put those same things on Etsy, but you have to take off the creator hat and be like, okay, I’m.
[00:20:52] Really sure that I’m a seller. I’m not sure how to market, but I’m gonna learn it. And I’m gonna try to put myself out there and that’s how you’re going to grow and scale and actually make enough money to like, not maybe making in dollars, but make enough money to support what you’re doing. But you’ve got to, either admit that you’re not good at marketing and decide to learn it or partner with a marketer.
[00:21:09] I think there should be Etsy marketing firms out there to say, give us your product. We’ll put it on Instagram and Etsy and we’ll give you half the money and you don’t have to do anything else. Yeah, love that. You can’t, it’s like the horse in the water, right? You can like, stuck their head in the water.
[00:21:23] You can’t make them drink it kind of thing. I love
[00:21:25] Michael: that. I, a few, so many options of Tennessee’s that we’re giving people here that they need to number one, go to comic con with Chris green. And if you recognize who Chris is and. It following an unloyalty and great stuff he has to offer. Then actually he gives you a business card and concepts you offering to help you for free.
[00:21:41] Just say yes, that seems like a no brainer. But as you said, there are so many people who just, I dunno, don’t have that gene or. The other things that start me, this reminds me of the Amazon growth phase around 2013 to 14, where they were at the marketplace was pushing and chucking money. As you said, Kyle, though, throwing Google advertising money on it, then, a rising tide rises all ships.
[00:21:58] If there’s a particular stock that is rising, like crazy, they’re therefore getting a lot of money from the stock market. Then they’ve got the cash to spend and they want to grab market share. Then it’s a great time to be on the platform. So for me, that would be a reason to take the platform seriously.
[00:22:10] Second thing is, I’ve just had a design based person come. He’s actually got a graphic design background and that’s the focus of a product she’s very good on Instagram. That’s actually driving up Amazon sales, but sees to me that could be a great fit at sea as well. So there’s lots of people you could consider it.
[00:22:24] And then the other one, talking of pop being sold to Amazon, sold to Etsy, I should say that was a $1.6 billion sale. I guess out of the people here, Jason, you’re in a position where you created a marketplace and it seems like just as we’ve had this development where Amazon business owners have created, suddenly the aggregators suddenly want to buy on mass.
[00:22:44] I wonder if marketplaces buying smaller marketplaces that are a fit for them is going to be the next wave is the kind of meta model. Jason, maybe you’re sitting on the next, hundred million dollar marketplace that could be sold to another marketplace. It’s just a Mr. Care to me from all this stuff.
[00:23:00] Jason: Yeah. I’m pretty tapped into a watch that industry. Cause what you just described has been the practice in Silicon valley for probably 10 years now, where, early money is invested into marketplaces, significantly that people have realized it’s a fantastic business model. And so you know, our marketplace is, the total addressable market is a little small for mega investment.
[00:23:23] But, but as a concept, marketplaces are a brilliant thing to create. If you can, be a market maker, and Etsy certainly has proved that it’s a beautiful thing. Anyway. Yeah. So totally agree. It is a neat thing to, to see and, Chris, to your point, the pixie farm marketplace is constructed with the messaging you just described.
[00:23:41] Basically the 120 people that we serve are all passionate designers, who we sell for we’re the marketer and salespeople for them. And that’s how our business works. So yeah, there’s opportunity for marketplaces. That’s a whole different. Podcast. Yeah. Anyway, I think Kyle is going to jump into,
[00:24:00] Kyle: I just want to, yeah.
[00:24:01] I wanted to say something really quick. I think because I was reflecting on what’s the best sort of use case for Etsy if you’re just going to be getting started. And I think from my perspective, it’s a couple of angles, right? So if you are a creator and you are an artist and Etsy is a good fit for your products, it’s a great market to launch.
[00:24:22] Product market fit data on Amazon is going to be a lot harder to launch on, right? Yeah. You get more traffic, but it’s gonna be a lot more competitive. It’s gonna be a lot more expensive to see if your buyers or if there are buyers for your product out there. If you’re going to be able to match up.
[00:24:36] The nice thing about Etsy is they do have an ad platform, so you’re not just relying on organic traffic. And I think that’s important, especially when you’re just trying to get a good sense of where stuff is at, but you can also run. If you wanted to do quick tests, you can do some influencer marketing to your potential audience and just point them back to Etsy.
[00:24:53] We, I can work really effective as well. And then on the flip side of that, I think Etsy’s really ideal if you have a catalog business, particularly in the digital space, like just like Jason’s doing, but if you’ve done print on demand or you’re doing merch by Amazon, Etsy is a beautiful extension.
[00:25:09] Because, it has all the tool sets you that you would want to have for it. You get good data back on terms of what’s working. What’s not working. They have search data in there now that you can look at. So if you have a catalog business, particularly digital one, I think that’s using an amazing fit for that.
[00:25:25] And if you’re just trying to figure out product market fit, it’s I think also really a great opportunity for that. If you’re, if your audience is there and that your products.
[00:25:35] Jason: Kyle. We’ve never talked about this before, but I’ll be honest. I like to Etsy ad platform better than any other marketplace ad platform, but you totally nerd out over ads.
[00:25:45] I’m more like a hand grenades and horseshoes, like advertiser. Just throw it, throw the money in the right direction generally. But. What’s your thought on it, because I honestly, I’d be interested to know your point of view from, AMS versus Etsy’s sure. Ad platform. Yeah. Etsy
[00:26:01] Kyle: is a set it and forget it type platform.
[00:26:04] Like it’s all basically automated on the back end. You decide budget, you decided budget and whether or not you’re going to advertise your product and then they let it go from there. So downside of that, you don’t have any sort of fine tune controls. Like you went on say Amazon ad. Google or Facebook or whatever, but also that’s a relief because if that’s not your area of expertise, then you can get the visibility, you turn it on, you set your budget and you know how much I want to spend every single day.
[00:26:32] And you can go back and you can look at those sales and say, okay, I spent this amount and this product generated X amount of profit or nonprofit, and you can just stop advertising that product. Like you don’t have to continue to advertise your entire catalog. So it’s nice. And then they also have the opportunity to expand that to, like Google shopping ads that I mentioned before as well.
[00:26:54] And they do that, at no additional cost to you in that process. So it’s simple and easy and which makes it nice to get visibility, which is what the name of the game is, especially when you’re starting out.
[00:27:05] Jason: The reason I love it is because there’s oh, sorry, Michael. I didn’t mean to interrupt, but
[00:27:08] Michael: I didn’t say I’m just aware that we may not get down a bit of a rabbit hole here with.
[00:27:13] So it takes that are getting a bit diesel. However, if advertising on different platforms is a topic we want to address, I definitely think that would be something that’d be a big audience for that right now. My, my clients would be desperate to know how to, would you set around spend? So I think we ought to probably wrap it there folks, but, obviously something that there’s great expertise around this table in ECC.
[00:27:34] If people want to get hold of, you and Kyle, Jason, that’s the sort of appointment for you and Jay, you and Kyle with your winning on Shopify, obviously it’s broader than winning on Shopify and that enthuse, Etsy. How do people get
[00:27:45] Jason: hold of you guys? Yeah, actually we’re just about. Tip over into our brand new branding.
[00:27:50] By the time people are listening to this, we might be out in public with it all, but our new brand actually is, it’s called Omni rocket. And that’ll be Omni as in omni-channel Kyle geeks out with people on a, on a. And I focus on Shopify mainly. And then to the extent, Etsy is a topic for folks, happy to talk to them about that as well.
[00:28:10] But, yeah, I suppose the best way to still reach us is just go to winning on shopify.com and see what happens. There’s a contact form and consulting form or AMI rocket.com. And you can check that out to see where we’re at, depending on when you listen to. Happy to be of help. Love Etsy. I wrote a book about it years ago, but it’s not really the top or popular book on anymore and it’s really kind of basic info, but, yeah.
[00:28:32] Anyway, hopefully that helps. Excellent. Yeah.
[00:28:34] Michael: So managing people may be reaching out to you and Chris, you had mentioned that you worked with a lot of people in the sort of earliest stages and trying to help them navigate so many options, so many possibilities that people want to work with you to get some help.
[00:28:45] How would they get.
[00:28:46] Chris: Just, you can Google me. I’m on Facebook, Chris green.com easily get ahold of, I’ll give people one tip. As we wrap up, go to Etsy and look up stuff for teachers and stop and think and be like, wait a minute. I can make stuff that other people want. What the teachers want, all kinds of stuff.
[00:29:04] It’s all printable and digital. So if you have no idea what to do, go over there and do those searches. And if you do already have a product go over there and see if anybody. And then actually decide to take action. Otherwise you’ll be doing the same thing next year as you’re doing this year. So the
[00:29:19] Jason: opportunities are there.
[00:29:20] Try them out. There’s no harm.
[00:29:22] Chris: There’s no risk. There’s a minimize. It’s
[00:29:24] Michael: worth it. That was a value call to action. Not only can we get hold of people, Googling Chris green and. Get on with take action. I love that what you were just saying, by the way, my wife’s a teacher and she’s always creating sort of materials, but she’s never made a commercial.
[00:29:39] I saw stuff on the internet. I could probably help her with that so that even I may take you up on it might be your first piece of tested that I could carve some time out. Anyway. Folks been great to chat to you. If you want to check out the e-commerce leader. Podcast, just go to any good podcast up near you, or for show notes, the e-commerce leader.com.
[00:29:56] Don’t forget if you’re finding us on call and if you’re not there yet, we’re blowing up on call and we’re now number six, I believe in the education, at shows, which is great out of a, quite a big list as well. So come and find this, they call in CA w L I N for November, if you’re on iPhone, otherwise it just reminds me to say thank you so much for listening and Chris green, Carl hammer and Jason Miles.
[00:30:15] Thank you so much for being part of the show, guys.
[00:30:17]