The E-commerce Leader

[00:00:00] Kyle: for a hundred bucks, I would lean into influencer marketing to try to figure out whether or not that your product actually does in fact, solve a problem that your customer actually wants to solve
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[00:01:10] Jason: In today’s episode of the e-commerce leader, call-in show, we are going to share our hot takes on what we would do with a hundred dollars to.
[00:01:20] Our e-commerce business. If we were starting from scratch and it’s a little bit of a mental challenge, we’ll have to reflect and ponder debate the merits of different ideas. Be frugal about all of this with a hundred bucks, figure out how to start something exciting. Gentlemen, are you ready to jump into this fun topic?
[00:01:38] Chris: Let’s do it.
[00:01:40] Jason: Great. Great. Great. The one of you want to kick us off? Yes, we have a cartoon now a hundred.
[00:01:49] Chris. You got to go first, man. Get us rolling with your first idea.
[00:01:53] Chris: Th I feel silly that I did not bring like just a hundred dollars bill to hold it up. You can actually buy a hundred dollars bills off of Amazon. Of course they’re fake, but they’re fun to play with whole stacks of hundred dollar bills.
[00:02:03] I liked the idea of the a hundred dollars challenge. The people that I generally try to help the most with my books and my content and my courses are generally just getting started. And because of that, I try to give them so many things that they can do without spending, without committing to spending a lot of money.
[00:02:19] And that includes building websites and registering domains and hosting and getting custom email addresses and everything that goes into really can start a business on Amazon or feed or something. There’s a lot of things you can do without spending literally. Money. So I’m try to get people, get them on that track first so they can try and test things out.
[00:02:36] So I can say, look, the selling for me is publishing for me is merchant Amazon, for me, whatever it might be without, committing to spending a lot of money. And that’s where I go back to okay, you’ve made something, you committed to a platform and now you’ve got to get some attention. You’ve got to get your product into people’s hands, either for reviews or just for the attention that you might get from it.
[00:02:55] And. I just I’ll go with a hundred bucks and you gotta be able to spend a hundred dollars and be willing to say, look, I might get nothing back from this. Now, if you do the things that we talked about today, I’m very competent. You’re gonna get way more back way more attention than you can generally get for a hundred dollars doing something more traditional, like Facebook ads or sponsored products on Amazon.
[00:03:15] Cause if you’re new to those things, you’re generally gonna spend a lot of money and it’s gonna be. A hundred dollar tests. You’re basically get back some data and probably no sales. And then you have to spend another a hundred dollars and get more data and hopefully get some sales and kind of dial it in that way.
[00:03:28] So we’ve got a hundred dollars to me. That’s this baseline limit. If you don’t have a hundred dollars, then there’s probably some other things you need to do in order to save a hundred dollars so that you can then do some of these marketing ideas. Now I’m going to go straight to the KTP side because if I’m publishing a book that’s for sale.
[00:03:43] $15, $20 that has a cost to me of $2 and, fulfillment, total fulfillment costs. I can get a book in someone’s hands in the U S for under six bucks delivered in an Amazon package, trackable, they’re going to get it, they’re going to open it. And w what’s the quick math I can send it 60.
[00:04:01] Books for $6. Was that $96? I think it comes out to 16 books in people’s hands. And my books are of course going to have some kind of call to action, some kind of marketing message, some kind of a, way to contact me if they get it. They’re like, who is this person? Oh, this is how I can find out who sent it and find 16 people that you think would benefit from getting your book.
[00:04:23] Am I going too long or too fast on this already? 16 people get your book in a 16 people’s hands. Now
[00:04:31] I would go to Instagram influencers. I would go to YouTube channels. I would go to. Anybody that’s talking like Facebook groups, anybody that has an audience of people that are ideal for my book. If it’s about stuff for new moms, there are a hundred new mom blogs, more than a hundred. There’s thousands of mama blogs, mom, Facebook groups, mom, YouTube channels.
[00:04:50] And you can find out who’s in charge of these things. Don’t be about section on YouTube and it’ll have business acquires, a direct email. You can email them, find the admins in the Facebook group, contact them and say, look, this is who I am. I would love to see. Absolutely free. And some of them are gonna respond.
[00:05:02] Yes. And someone to respond note, but if you’re asking enough of them, you’re going to find 16, get it in their hands. And maybe half of them, a quarter of them will share it with their audience. Who knows. But to me, that’s, if you get one person who shares it. If you get one, if feedback, one testimonial, one.
[00:05:19] That’s worth a hundred dollars to me because now you can use it and you can piggyback and you can leverage and keep going from that. And you’re not going to get that from a Facebook ad, in my opinion. I’m open to other people’s opinions, but man, get your product in people’s hands
[00:05:31] Jason: as cheap as possible.
[00:05:33] No, I love that one. Because obviously if you did write the book and you did have. Six author copies for $6. You could also do a Kindle version, which automatically you could have a free unlimited, free day for Kindle and have it into the hands of thousands of people. So just your track alone would be, it wouldn’t be six people.
[00:05:52] It would be, you’d have 5,000 people or sorry, 16. Yeah, it would be, you’d have thousands of people. If you did a free day with your Kindle book.
[00:06:01] Chris: That’s like phase two, right? So if you do 16, this is hard copies. Now, if you read my book and I’ll give you the briefest version you can drop your price on your Kindle books.
[00:06:09] So you don’t sell for 99 cents all the time. If it’s 9 95 or 2 99, whatever it is, you can drop it as the author, the 99 cents spend your a hundred dollars and buy 99 copies of it, or the corner copies, right? A hundred copies for 99 bucks, 101 copies for $99 and 99 cents. Now you have 101 individual redemption link, which I know people are like, what do you do?
[00:06:28] This is how it works. I can buy multiple copies of any Kindle book, including my own, which I get to control, drop the price to 99 cents. Now I have 101 individual redemption links that I can offer as I can give away as gifts I can contact you. We don’t even have to send anything. You can do this from anywhere in the world.
[00:06:45] This is all digital, right? So you can do a mix. You can do some physical copies, some digital copies, but you can get your product into people’s hands in a gifting. You’re giving it to them. So they’re like, I’m not asking for anything. And all of a sudden. That’s the way to do it. There are so many we can do more than one show
[00:07:01] Jason: in this.
[00:07:02] Obviously, if you did that, you’d also learn how to do the backend Amazon. Which is a whole different learning track. Okay. So awesome way to spend a hundred bucks. Kyle, what do you got for us, man? How would you spend a hundred dollars to get started? If I was
[00:07:15] Kyle: going to get started? I think the easiest way is still to, to launch, especially e-commerce.
[00:07:20] If you’re going to do physical products is you’re going to spend that a hundred bucks and you’re going to buy inventory and you’re going to try and flip it as a reseller on Amazon. It’s still can be done. You can do it on Ebay. When you buy inventory to resell, meaning you go to a store, you’ve you find something on discount, you find something online and you’re arbitraging what you buy it for and what you can sell it for.
[00:07:42] And you can send it into FBA on Amazon fulfilled by Amazon. You can sell it on eBay. You can sell it all on Facebook marketplace. You could literally arbitrage it and just sell it on Facebook marketplace. If you’ve got it’s all about. The deal on for sourcing. I still think that’s probably the simplest way to get started with the least amount of risks.
[00:08:02] If you are a hundred dollars, that’s where you could test it. If you’re going to be a, if you have a brand say you’re trying to launch a brand and you have a hundred dollars the first thing you need to find is at least 10 people to buy your product, you need to figure out, do you have any level of product market fit for your product and you need at least 10 people to buy it.
[00:08:20] Now, what I would do if I had that. With my product, because I would just do what Chris said. When you said for the Kindle version, I would buy a hundred dollars or take a hundred dollars worth of my inventory. And I would start giving it out to people who I think could provide valuable feedback on it.
[00:08:36] Hopefully someone who has influence. I think my influencer marketing probably going to get you for they’re still long, but you want their feedback and mostly you want exposure to their audience as well. For a hundred bucks, I would lean into influencer marketing to try to figure out whether or not that your product actually does in fact, solve a problem that your customer actually wants to solve because.
[00:08:59] It doesn’t matter if you spend a hundred bucks or a million bucks, you’re going to have a real issue. Long-term trying to build a business out of it. So you got to get some product market fit and spend a hundred bucks to do that would be job number one.
[00:09:11] Jason: Yeah. Yeah. I figured arbitrage would come up as a path here, so yeah.
[00:09:16] All right, Michael, what do you got for us? How would you spend a hundred dollars to start a newcomer?
[00:09:21] Michael: I’m not sure I’d start here. If I had a hundred bucks to spend on marketing for an existing business, while I thought if I had a hundred bites to start, then I guess I would do retail arbitrage.
[00:09:29] And that wasn’t really something that I’d given much thought to be honest with this question. My answer for the person who’s more established though, is going to sound really dull compared to Chris’s incredibly imaginative answers, which I would expect nothing less from Chris. I would spend it on making sure that I’ve got the best conversion like it, because that’s just going to get me more money for my Mo my buck as quickly as possible.
[00:09:50] I just think for a hundred bucks, I could probably get somebody, , who can do a basic job of increasing the quality of, , The S the selling mission of the image work on an Amazon listing, for example, or get a hundred bucks worth of some really quality keyword research done either one of which could drive sales of our Amazon environment.
[00:10:09] Not very sexy or interesting, that would honestly be my first go-to because I’d expect to get a return on investment fairly straight forward. , which would stick around the great thing about conversion rate optimization is on Amazon. It is a sales conversion strategy, but it’s also ranking and us a traffic strategy.
[00:10:23] Cause you get ranked better if you convert better and you pay once and you get paid back multiple times. So honestly I’m a fan of CRO for
[00:10:30] Kyle: that reason.
[00:10:32] Jason: Love it. All right. So if you were starting out, you do arbitrage. If you’re spending a hundred dollars on marketing for an existing business, it would be optimization strategies.
[00:10:41] Yeah,
[00:10:42] Chris: exactly.
[00:10:42] Kyle: Yeah, for sure. No, you think about it. If you’re already trying to scale into something or you already have some traction, you’re going to have some little traffic and most likely that traffic is not optimized to convert. Whether it’s your website or your Amazon listing or whatever you’re doing.
[00:10:57] So investing any amount starts at a hundred might go up beyond a hundred is going to be in your best. And then the other thing too, I would just say is that you’re going to start if you need marketing ideas for a hundred. I would try and find a Chris’s course with a coupon code. And if I had a hundred bucks, I would just get that.
[00:11:15] And then it’s all jam packed full of all these marketing ideas. So there you go. Education is another way that you could spend a year or a hundred bucks on to learn a skillset to practice something to sharpen your tool set, I think is another way to, you could spend it, invest that a hundred bucks.
[00:11:33] Jason: Yeah. I was going to chime in with just one thought, First heard about selling online. It was a, you guys probably tired of me telling this story, but it was this guy who had built a website to do traffic school. And he went to the Sonoma county traffic court judge. And ask if that judge would start referring people to traffic school on his website.
[00:11:51] And the judge remarkably said yes, and people started just coming to this guy’s website and paying this fee. And I heard that story. He was like making a thousand dollars a day at the time. This was like in 1990. And I heard that story and I was like first of all, I don’t know how to build a website.
[00:12:07] Second of all, I don’t know anything about traffic school or any type topic that I could think of. And a third, I’d never have the guts to go talk to a traffic court judge, but the idea, the kernel of the idea just captured my imagination. And so what I ended up doing was I saw Davis binos eBay auctions for profit infomercial on TV and.
[00:12:29] Spending that money on his course was probably the first step that was the most meaningful substantive thing. And we started 10 years later when we started on eBay. But nonetheless, it was that initial expenditure. So I would spend it, I think, probably on education, but I think I’ve got like level two.
[00:12:49] There are so many people who are e-commerce sellers now on Amazon and other places, Etsy, eBay Craigslist offer up whatever. I think what I would do is probably not network locally with an e-commerce seller in my town and spend my hundred dollars buying them a cup of coffee every Saturday for the next three months or whatever it is, by the Americano at Starbucks, not.
[00:13:14] Vintage frappuccino and make your hundred dollars last for as long as you can picking their brain, asking their opinions, getting insight from what they’ve learned about e-commerce and that investment in your new buddy who’s local to you that could give you tips and insights and resources and recommendations, I think is probably the optimal path.
[00:13:35] That’s I think what I would do in hindsight, if I could have just met with that guy who started traffic school every Saturday, I didn’t even know enough to ask him if he would mentor me or, if I could meet with them. But if I would have, I think I would have learned a tremendous amount and accelerated my path towards learning.
[00:13:51] So I think that’s how it’s been 100 bucks,
[00:13:53] Chris, I
[00:13:56] Chris: strongly disagree. Sorry, Jason, we’re going super fire. Hot takes back and forth. I chose. I challenge you to find someone you really want to have a mentor. You who’s going to meet with you in exchange for a cheap cup of coffee every weekend for three months. I don’t exist. I do not believe they exist.
[00:14:19] Open challenge.
[00:14:20] Jason: Perfect challenge, buddy. Open challenge,
[00:14:24] Kyle: Chris, I will buy you a Dunkin donuts coffee. I will buy you a Dunkin donuts coffee. If you teach me KTP maybe
[00:14:30] Jason: here’s the different likable character than you are. I don’t know.
[00:14:37] We’re
[00:14:38] Chris: giving real info. Kyle, I would love to be with you every weekend for three months for free, right? Because I know you, we have a relationship. If you don’t have that relationship, 0% chance, in my opinion, that you’re going to get somebody who’s going to really teach you something useful and valuable in exchange for a cup of coffee.
[00:14:54] Kyle: Let me build off this because I do think this is an interesting angle. I think that in order to meet these people, In your community, you have to go where they are and you have to build that relationship to Chris’s point. And the, one of the best ways to actually do that is to volunteer your time at charities and things like that, where you’re going to be able to network with entrepreneurs.
[00:15:16] I’ve had success and they’re giving back. If you are networking with charities that you’re passionate about and you’re serving and volunteering there, you’re going to get connected to them on you’re going to get aligned on a cause and then you can start to build that relationship. So it doesn’t cost you anything there’s lectures, less of heard
[00:15:30] Jason: about here’s a related rebuttal.
[00:15:32] A very simple thing to do would be to set up a meetup groups in your town and through meetup.com. Just say, I’m hosting an e-commerce get together every Saturday at the library. And you would end up with people coming to those Kyle and I did that in Seattle, before COVID for a year or two, and we’ve we met some amazing operators.
[00:15:53] It was just sweat equity on our part to just convene. We met at the, we work somebody had a membership and it was a blast. So I take your point. I agree, a busy e-commerce operators probably wouldn’t mentor, but some might, and you might be able to find them if you work at it in any way, it’s just an idea of how to get it.
[00:16:12] I would say, I agree with you that you
[00:16:13] Chris: can find them, but you have to find them through
[00:16:16] Jason: a sweat
[00:16:16] Chris: equity. That’s spending time with Alabama’s money. That building that relationship, find them that first. And here’s what the a hundred dollars thing. This is exactly what I would do, because if you don’t have that local, depending where you live, you may not have these same options, but online I’m baffled at the amount of people who try to get my time for free, like zero exchange, zero.
[00:16:37] Jason: I’ve exchanged,
[00:16:37] Chris: Which is why the a hundred dollar thing can work this way. If someone messaged me saying, Hey, can I get you on the phone for an hour for a hundred bucks? I just have a few questions. I would probably say, you know what? I respect you for offering me a hundred bucks and I’ll get on the phone with you for a half hour on my drive, home something where I got some extra time
[00:16:51] Jason: for free, but I would do that because they offered a buddy have to have the right.
[00:16:58] It is possible, but you didn’t give
[00:17:00] Chris: them the right script exactly where
[00:17:04] you left it out up there.
[00:17:05] Jason: Tuned it out. Thank you.
[00:17:08] Chris: The softball question.
[00:17:13] Jason: That’s a
[00:17:13] Chris: hundred percent sure. That’s a hundred dollars. There are multiple ways to spend this a hundred dollars and one of them is simply offering it cash money to somebody to talk to them because I find people. People still think of the a hundred dollars an hour and they think, oh, that’s a lot. Or that’s not a lot.
[00:17:29] If you’re in this entrepreneur space, we don’t work by the hour. So all of a sudden you’re thinking, Hey, a hundred bucks to talk to this guy, a hundred bucks to help someone out a hundred bucks Hey, maybe let me like help this guy. Like it’s someone helped me in the past. I’m going to do this. Just that offer means so much.
[00:17:42] And so few people do it, which is what it stands out. So if you’re listening to this take notes and be like, Yeah, this is going to work because people don’t
[00:17:51] Jason: do this. Let me just tack on another freebie for everybody that is also on the theme of education, because I totally agree. I think that idea of finding mentors, being educated, finding somebody either with your a hundred dollars or for free is a path.
[00:18:05] There’s another simple, elegant path to learning. Now, of course, YouTube is there and you can learn almost everything you need about all of these topics on YouTube, but you just have to spend a lot of time. Another more elegant path is, many Kindle books are made free for a short time.
[00:18:20] And if you just look in the marketing internet marketing category social media category e-commerce category, and you watch the free Kindle book promote. They come and go every two or three days. It’s, th are short-term offers that you will find a ton of books that are free about all of these topics.
[00:18:39] Setting up on marketplaces, social media, copyright. I got a killer copywriting. For a Kindle free deal that I looked through it and I was like, oh my goodness, this is like massive value. All these copywriting formulas. And they were giving it away as a Legion. So that is a as a super helpful path for education as well as all the stuff like YouTube channels and you tummy courses and things like that.
[00:19:02] Okay. Let’s bring the topic to a close here. Any final thoughts on how you would spend a hundred dollars getting started or. Marketing and existing business from an early stage. Michael, any other thoughts?
[00:19:16] Michael: Yeah. Quick one for me, I was just thinking about what you were saying about meetup groups and things.
[00:19:19] I wouldn’t expect to get a good mental for free, by the way. But if you can engineer it through a clowning script, so good for you. But what I did actually do in the early stages of my first year in business in the Amazon business was put together a meet up of newbies who weren’t very experienced, but between us, we had some collective experience on the topic of China sourcing specifically, which is what I felt.
[00:19:38] I didn’t have much training in then. And I spent probably about a hundred bucks of my own money over the course of three or four months hiring it. Business venue and everyone else paid for their own, the portion of the room higher. And that was really valuable. Start to getting out there and meeting people to the point you were making.
[00:19:53] So that set up my own meetup. And that was incredibly valuable if you’re thinking of doing it and you’ve got your own e-commerce business is worth joining an existing mastermind because it’s a lot of work. But yeah, that was one thing I did. So some form of networking with other people in the same game, if they are more advanced than you, I would expect to pay.
[00:20:09] But if they’re at the same sort of level. That may be useful depending on what level you are, and in which case that’s a very good spend of the money, I
[00:20:15] Jason: think. Yeah, totally love that. . Question from the audience came in, which is how do you support yourself if you’re going to work for others for free, or if you’re going to be part of a team where you’re not really extracting a lot of value how would you juggle that? The idea of, trying to learn in and lean into the e-commerce space at the same time, needing to support yourself, Chris, anytime.
[00:20:37] First
[00:20:37] Chris: you have to support yourself. So this isn’t an option of saying, Hey, I want to do this. So who’s gonna take responsibility for me over here. No, you still have to support yourself and find ways to say, look, I’m gonna save money here. I’m gonna cut some time out here. I’m going to make time here.
[00:20:52] And it’s not going to be easy. Like you’re going to have to sacrifice some stuff, but you can’t just abandon your
[00:20:56] Jason: responsibilities. How long did you move my commerce before you went full-time into it? It was there that.
[00:21:05] Chris: Huge. I’ve had a lot of people ask me, when do I quit my job and go full-time.
[00:21:08] And it’s like, when you’re, when you can’t do both anymore. I was working full-time for a powerful company and my eBay business was getting really big and it got to the point where I felt you know what this company is paying me to do certain amount of things. And I don’t feel good about that.
[00:21:21] So it was like either I need to tell them back, you may and do more of that or say, look, I’m. And this isn’t a fair deal for you for the employer. So it’s time for me, it’s time for me to leave, but it’s because I had the eBay thing as a backup and say, look, now that I’m not spending time at the job, I can take that time and grow even more on the eBay.
[00:21:39] And that’s where you take that chance. And when people need to, I think people often or too often think, oh what will happen if I quit my job and it doesn’t work out, you’ll go back again. Like the jobs are still there. Okay. It’s like you have the only job on the planet that you were able to do.
[00:21:52] You can go back and get another job. So that’s your worst case scenario? That’s when you can
[00:21:56] Jason: take the chance, Kyle, how about you? How long did you Moonlight before you went for. Oh your own business a few years,
[00:22:03] Kyle: for sure. And I would you get to this place to Chris’s point where you were your side hustle gigs start to take up more and more of your time and you have to make that decision of like how much because at some point too, you limiting.
[00:22:17] Options. You can’t really push into the job because your side hustle is taking it. And then your Yuki, you limit the growth of your side hustle job stuff, because you don’t have your maximum out of your time. So you’ve stuck in this inflection point moment. And you just have to make that decision and leave.
[00:22:31] But to Chris, I agree with Chris that you need to take care of, cover your bills, getting all that stuff taken care of first, because the important thing about is there a learning curve. Any business in any model that you get into and it’s, you don’t want to be out on the ledge, necessarily learning something brand new and not have the ability to support yourself and your family while you’re doing it.
[00:22:51] So you can keep the job and keep rolling.
[00:22:53] Jason: Reid Hoffman always likes to use the metaphor that entrepreneurs throw themselves off the cliff and build the airplane on the way down. And I don’t know that’s really true. I think a lot of entrepreneurs side hustle it and they have a side hustle that they.
[00:23:09] Chris: well,
[00:23:10] Jason: And then they take flight and cut loose of their main employer. I moonlighted for five years before we went full-time with the biz and a few points, I thought to myself, we could make this without me having this full-time job, but just, timing in life and everything sorted itself out so that it made sense for me to conclude January 1st, 2014, it was my last day.
[00:23:31] Regular employee never looked back,
[00:23:33] Kyle: a bunch of money.
[00:23:39] It’s easier to jump off the cliff. If you have a million, hundreds of millions of dollars in investor money floating your business.
[00:23:45] Jason: Yeah. Yeah. Okay. Chris, where are you gonna.
[00:23:48] Chris: Yeah, I think people need to think about it this way. This is a perfect show for it. If you’re like, Hey, I really want to open up my own sports card, physical location business.
[00:23:56] How do I do that while still supporting myself? That’s not terribly practical. If you don’t know what you’re doing, you don’t have any money. You don’t have the time because you have a full-time job, whatever it is, but there are tons of different side hustles and the amount of education, For free or inexpensive is where I think people need to spend that time.
[00:24:10] If they don’t have the time and money to go full time with what they want, stop and relay and what do I want to do? Do I want to become a writer? Do I want to become an arbitrage seller? Do I want to call them a software provider? What all these different things are going to take different amounts of money, different amount of time to set up different out of time to recoup.
[00:24:24] And actually I’m gonna make a profit different amount of money to even start all these things are different. So don’t jump in and be like, I got to do this. You may not want to do what you’re doing. And I got to throw this out there. I know we’re wrapping up, but we initially were talking about getting our products into people’s hands it’s to me, it’s an attention game.
[00:24:42] So if you have a hundred dollars to market yourself, you need the attention of people who have an audience of your potential customers. And there are two things that you can do on them. That people don’t know about. Nobody’s teaching these things and that’s giving Kindle books to other people and giving gifts.
[00:24:57] Amazon has a new gifting program where you can send somebody any product on Amazon prime shipping and all you need is their phone number or their email address. So if you know what, Hey, this person is really into this kind of stuff. You know what? I’m going to send them a thoughtful gift from Amazon and all you need is their email, put it in.
[00:25:14] And they’re going to be like, what this person saying. That’s cool. Now you have their attention. You can start that relationship, whether you want the mentor, whether you want to sponsor their Instagram feed, whether you want to like whatever it is, you need their attention. So get creative with the a hundred dollars, put some thought into it.
[00:25:28] And don’t just send somebody. I should, should’ve said this at the beginning. Instead of sending my book, I’m going to send something. They actually want something that, Hey, I watched your content. I know that you’re actually into this stuff and I’m going to send you something, even if it’s not expensive, it’s the thought that counts.
[00:25:42] And guess who’s doing this nobody. So you’re going to
[00:25:44] Jason: stand up. Love it guys, as always, it’s an honor to hear your insights and perspectives have great conversation today. If you’re watching this on replay, love to answer questions, just leave them in the comments below. And if you’re listening to it on one of our podcast shows either in the Collin app itself or on the e-commerce leader, we’d love to have you give us a follow of our channel and Whatever feedback methodology you can use in the player of choice that you’re using.
[00:26:12] We’d love that it’s an honor to serve the community and to answer questions for e-commerce offer. We love our operators out there. It’s so fun to work with people one-on-one and in small groups and in formats like this. And so we just encourage you to be encouraged and to use your a hundred dollars wisely to start or grow your business.
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