The E-commerce Leader

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[00:00:00] Live Demo_ 5 Ai Tools To Make You A Super Human Blogger: you have to decide how you want to treat the ghostwriter in your process, you know, so it’s interesting, isn’t it? I mean, I think that the EU and America as usual and, and UK will probably end up following the European union. And even though it’s technically separate, but that I was listening to a podcast the other day where somebody was talking to the, um, who was some commissioner, some Finnish lady, he was part of the European unions putting together.
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[00:01:23] Live Demo_ 5 Ai Tools To Make You A Super Human Blogger: well, now we’re going to move on to the next tool.
[00:01:25] And that tool is the one most people have heard of and played with, and that’s ChatGPT. And the reason I like ChatGPT for this step is because ChatGPT is brilliant for creative writing. And, um, and so, whereas I like to use Perplexity. ai for factual based, you know, specific info, like the historical or factual, you know, data driven.
[00:01:47] Info, I like perplexity for, the creative writing stuff I like, um, you know, chat GBT for. So, here’s my prompt for chat GBT. You can guess what I’m going to have it do. I’m going to have it write me an article, uh, uh, answering this question. So, I’ll say, please write me a 500 word blog article for business owners.
[00:02:14] Which describes five ways business owners can create jobs, not employment with AI. Now, is that prompt clear enough to chat GBT? I guess we’ll find out. It sounds good. I would just put the word small business owners in possibly just because they have a slightly different way of looking at the world. I don’t know if that will make any difference if it’s that refined.
[00:02:38] Okay, here we go. And I, I like Jackie BT’s 4. 0 version. I, I’m on the, you know, 20 a month plan or whatever. Um, and you can use the 3. 5 version if you want. Um, uh, so here it’s writing it. It’s on, it’s blasting through here. It’s on, uh, the 4th point. It’s on the 5th point and it’s writing inclusion right now.
[00:02:58] And, um, so here is in short order, a 500 word article that. I haven’t read it yet. I don’t even know what it says. But, um, here it is. Now, here’s, here’s the thing that I do in this process. I copy it from ChatGPT and I move on to my next tool that I like, which is Grammarly. And this is really cool because Grammarly is a tool, and again, I’m not sure technically if it’s an AI tool, but it’s close enough.
[00:03:27] Uh, it’s a tool that’s designed to improve writing. And so what’s interesting is, although ChatGPT might be a super creative writer, it’s not actually a great writer. Technically, and so it’s fun to use Grammarly to improve the work of, uh, ChatGPT. So I just cut and pasted the article into, um, Grammarly, and it scores it immediately.
[00:03:52] Uh, this article that ChatGPT wrote, it scores it as an 86 out of 100, and it tells me exactly why it’s not 100. Correctness has issues, clarity has issues. Engagement is a little off. Delivery is just right. So, it’s got a rating system inside Grammarly that, uh, you know, that it uses that you can tune, actually, and you can personally make it do things differently for, like, if you want to be an encourager as a writer, or if you want to be authoritative, you want to be formal or informal, those kinds of things, you can tune Grammarly.
[00:04:27] For your desired type of writing. So for those who can see the on screen presentation of this, it’s pointing out that in the 3rd sentence, it is not clear and it’s suggesting a rewrite for clarity. I literally just click 1 button rewrite for clarity. Uh, and, and it, it inserts the new rewritten, uh, you know, text.
[00:04:52] It’s also pointing out that the, uh, use of, uh, quotations, curly versus straight, uh, quote marks is inconsistent throughout the article. And it’s asking me to update all of those. Which I did. So the score in Grammarly went from, what was it, 86 when we started it, and now it’s 89, and I’ve clicked two things, you know.
[00:05:12] So it’s just got a few things. Yeah, it’s just got a few things like that that I’ll click around on. Uh.
[00:05:18] It’s just got a clarity, a clarity, uh, a demand that it puts on the writing and here’s another example. Um, and so I’m going to say yes to rewrite the sentence for clarity. If it’s helpful for those listening, I’ll just read it before and after the current. Sentence as written by chat. GBT says by letting a I handle the tedious chores, employees can focus on complex, creative and human centric tasks.
[00:05:45] That’s the sentence chat. GBT wrote. Grammarly is suggesting it be rewritten. Employees can focus on complex, creative and human centric tasks by letting a I handle the tedious chores. Which you can, you know, if you read that second when you’re like, Oh, that is, that is a little crisper, you know, um, yeah, fractionally better actually.
[00:06:05] Yeah, starting with by letting somehow doesn’t sound too strong. Yeah, and starting with employees so much, but yeah, to parse it, starting with employees at the beginning of the sentence makes it clear who you’re, you know, the object of the conversation. True. Yeah. So, um, so anyway, so I’ll say rewrite for clarity.
[00:06:24] Nice. And, um, and I’ll just poke around a few more times. Unclear antecedents, I always leave alone because I think that’s a silly criticism, uh, but my score right now, Grammarly is at 92. Um, and it wants me to simplify a few other things. Yeah, for example, continues to grow becomes grows that I like that it’s just punchier.
[00:06:42] Yeah, it’s very journalistic writing, just simplifying the language. And also, I’ve got to say, Jack GPT feels like it swallowed the dictionary and is like the sort of corporate creep that you hate in your office. So the person that made you leave an office, so, uh. It’s good to, to rewrite for sure, because it’s natural style is pretty bad for most things, but it’s, it’s well structured.
[00:07:03] So this is a good combo of tools. I like, so I’m just quickly agreeing to the rewrites and suggestions and, you know, this takes a few minutes to do, um, depending on the length of the article, uh, and, uh, and you can. Disagree with it. Whenever you disagree, you just hit the garbage can on the idea. Fine. Uh, and so, yeah, I like this one too.
[00:07:23] Honest instead of ethical. Um, so you get the idea. But, but here it is. So in just those short few minutes, we’ve improved this article from a score of 86, I think it was, and we started to 98. So it’s out of 100. It’s almost perfect. Yeah. And so, so here I have in short order now to summarize what we’ve done.
[00:07:46] Started with an idea for a blog article, gotten insight into high traffic, key phrases from Uber suggest, and then from perplexity, then I had perplexity, right? A whole cluster of 10 ideas around that are associated with it. I took one of those and I had. Headline Studio tune up the actual name of the blog article so that it was really super appealing based on data driven outcomes and a scored rank of the title of the article.
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[00:09:06] Live Demo_ 5 Ai Tools To Make You A Super Human Blogger: and then I had Chat GPT write the article, and [00:09:10] then I had Grammarly improve the writing. Now, I haven’t even read this article yet, right? So it’s at this point, I would personally actually read it. Uh, and make, uh, any changes that I wanted to, or take issue with it. You know, uh, if there were some, do you want me to read it out for the listeners?
[00:09:27] Cause I’m conscious of the audio listeners who aren’t seeing the thing, or is it going to take too long? There’s a little tiny bit of formatting, uh, love there that I’m just cleaning up. Uh, but this is in Grammarly. Those of you watching on the screen can see that. Uh, it made, uh, it made the, the list of five things longer.
[00:09:46] Um, so, um, you, shall we read it? Is this, this, is it going to be good or bad? I have no idea. I don’t know. You don’t have a proper, beautiful British accent. Read it in a beautiful British accent and see if I can make this sound intelligent. So this, bear in mind that we started 35 minutes ago, I believe, something like that on this.
[00:10:01] And obviously I’ve been interfering. So I’m sure it would be about half an hour. So this is called, what’s the title of the, the blog article? The title is. Five ways business owners can create jobs, not unemployment with AI. Five ways business owners can create jobs, not unemployment with AI. Artificial intelligence, AI, is no longer a concept limited to sci fi movies or the tech industry.
[00:10:26] Its impact extends far beyond penetrating every sector, including small businesses. While many fear that AI will replace jobs and increase unemployment, AI can do just the opposite. It can create jobs. And we’re here to share five ways with you. Uh, sorry, we’re here to share five ways you as a small business owner can leverage AI to boost employment.
[00:10:46] Number one, AI empowers job redesign. AI is excellent at automating repetitive mundane tasks. Rather than viewing this as a threat to jobs, business owners should see it as an opportunity to redesign roles. Employees can focus centric tasks by letting AI handle the tedious chores. This not only results in job enrichment.
[00:11:07] We could also lead to the creation of new roles that didn’t exist before and so on and so forth. That’s sounding pretty good. Although reading it aloud is interesting. It makes you feel like certain words that are a bit hard words like results in job enrichment. I kind of probably rewrite it a tiny bit, like make the job better or something like that.
[00:11:24] But it’s, but it’s good. It’s readable. It feels informed. It feels well written and well researched, even though we hadn’t done any research on the topic at all, except perplexity just checked that it wasn’t insane. Yes. So there you have it. I like it. There you have it. It’s a quality product. Um, this system, this process is, I think, uh, honestly, as I described in the name of this podcast, uh, a five set tool that can really allow us to be superhuman bloggers.
[00:11:52] And the reality of it is, um, for a lot of us as e commerce operators, we either are kitchen table entrepreneurs that do everything by ourselves, or we’re building a small team and in either context. Having this set of tools so that you can start blogging with higher quality and, uh, more consistently, I think is a fantastic, uh, you know, tool toolkit to pull together.
[00:12:19] And I’m sure there are many other AI tools that are out there that are, uh, you know, usable in my mind. This is a fantastic, uh, you know, set of tools that we can use really allow us to go deep. Um, and create a better, um, you know, outcome for, you know, the, uh, the, the work that we need to do, which is build traffic to our website.
[00:12:41] So that we can serve customers as well. Nice. I don’t think we need to go any further with that. I think that was a nice demonstration. Um, we should get people to go over to the e commerce leader dot com. So we’ll include or we’ll pop in the video into that blog post. So you can see exactly what we’ve been talking about.
[00:13:00] If you listen to the audio podcast, I don’t know. I’m quite impressed. I mean, what I really like about it is. It means you can crank out articles, but they’re not just junk, they’re actually got some kind of chance of serving a customer with quality thought and quality structured writing, which is really nice.
[00:13:15] And, but I also, I think the, the secret sauce is what you mentioned, which is weird enough when I’m taking away, because I use some of the same tools, but I’ve used them to wrap myself up in knots. And you’ve used it to get something out of the door. And I think that’s the key is like having a requirement on yourself and or your team to deliver on a deadline, just as a journalist would, and they’re not always going to write genius, but it’s out there and it’s, it’s producing that potential for traffic and at least some kind of brand awareness and you know, it’s starting to ball rolling.
[00:13:45] So, yeah, I totally agree taking from this. Yeah, a few other just final comments, you know, about, uh, the writing process, you know, you can certainly check in. Grammarly to see if there’s plagiarism on this article and, uh, you know, so if there’s any chunks that come out of it that are. That are lifted anywhere, and there won’t be because you’ve customized and tweaked it.
[00:14:06] Um, but anyway, uh, Grammarly allows for that, um, you know, that usage. And I just hit the, uh, you know, uh, plagiarism button for this article, and it said, um, there’s only 2% of the text in this article that matches another source. Uh, and, uh, there’s basically a sentence that, Is similar to something else. Um, and so that’s important.
[00:14:27] The other thing I would just say for, um, those truth focused people among us, which I consider myself truth focus, um, you certainly can put a footnote at the end of the article that says this article was helped with a written with the help of, uh, chat, GBT, uh, perplexity, AI and, and grammarly or something like that.
[00:14:47] I mean, you could cite your source And give credit to the author being Chachi B. T. There’s nothing wrong with doing that in. In fact, I think there’s some nice credibility there where you would say, you know, this article is written with the help of, or, uh, this article was, uh, you know, whatever revised or written and revised.
[00:15:07] With content from ChatGPT or, you know, something along those lines. Um, I think that’s a nice way to do it. Cause you don’t, you know, it’s a funny thing right now we’re in. It’s like, you don’t want to claim authorship of what ChatGPT wrote. Then again, you kind of do. I mean, you know, it’s like, it’s your, it’s writing for you.
[00:15:25] It is an assistant. It’s like a ghost writer. So, um, you have to decide how you want to treat the ghostwriter in your process, you know, so it’s interesting, isn’t it? I mean, I think that the EU and America as usual and, and UK will probably end up following the European union. And even though it’s technically separate, but that I was listening to a podcast the other day where somebody was talking to the, um, who was some commissioner, some Finnish lady, he was part of the European unions putting together.
[00:15:52] Um, legislation to deal with AI, basically. And as usual, the legislators are somewhat behind the curve, but she sounded quite impressively on the case. And I think that America tends to take the more entrepreneurial, um, bullish view that, you know, AI is generally a good thing and it needs a bit of an edge taken off and the ease a bit more cautious.
[00:16:08] So I think there is a bit of a, a divide opening up in some ways across the Atlantic, even to the point where some new features of certain things are available. Well in the States, but not in Europe because the tech based companies based in the States are a little bit worried about how the Europeans are going to respond and they don’t want to expose themselves.
[00:16:25] But that’s interesting because in the end we may be forced into certain things like you’ve got to admit that it’s, it’s with chapter or whatever. And like you, I kind of feel like admitting it, but in a well thought through way is probably the best positioning anyway, because then you’ll position yourself as an honest person.
[00:16:42] And everyone now knows a lot of things by chat GPT anyway, they’re not super trained. The cat’s out of the bag. Yeah, and it comes down to this fundamental question, who is more authoritative, you or ChatGBT? And honestly, if you’re writing content, it might be the case in the near future, where if you say, this article is written with the support of ChatGBT, people will be like, oh, good.
[00:17:09] I know it’s true, or, you know, I know it hasn’t been, I know it’s not just some person’s rando, you know, kind of thoughts. This is actually an authoritative article because chat GPT, you know, uh, was used. It’s an interesting idea to think that it might be a more valid source of truth and more trusted in the eyes of readers in the future than just.
[00:17:30] Joe Schmoe blogger, you know, that’s a very good point. I guess that it depends on how well versed they are with chat GPT. If they’ve ever used it as you and I have enough to get it to hallucinate as they call it politely or just completely made stuff up, then they might be less impressed with chat GPT.
[00:17:46] But I think the fact that you could say something like this is written and revised without form and fact checked by X and Y and like a perplexity and, um, grammarly that probably gives more sensible authority than if you just said I wrote this. And in a wet Wednesday, because I had to hit a deadline. So you’re right.
[00:18:01] It’s actually used well, like a lot of things. It’s all positioning, isn’t it? It’s not what you say. It’s, it’s the way you phrase it is everything. Framing is everything. It’s one of those things that comes up again and again. So that’s a good point. And yeah, I’m in favor of, um, citing sources in a way because.
[00:18:18] It’s a bit like that, um, Cialdini [00:18:20] principle using the word because after things gets people to comply more often, even if the answer is just nonsense that comes off to because then I use the photocopier because I have to make some copies is the classic example, and I guess you could say, you know, citing some kind of source, even if it’s a bunch of tools probably gives a bit of authority.
[00:18:35] Yeah. So yeah, interesting. Totally. Right. Well, um, and any other points that we haven’t covered, cause obviously you’re a man who’s done a lot of writing and you’re now kind of taking it to a, in a different style, really. I like it. Yeah. I would just say that, um, every one of us are on the journey of either literally to the point of this article creating and embellishing and enhancing our work constructively with AI tools or letting AI tools.
[00:19:00] Uh, you know, potentially victimize us by marginalizing us as, as, uh, contributors to the Internet economy. And I think that our opportunity is to lean into them, figure out how to use them effectively and be productive. I’m just, I would encourage people not to be concerned or be, you know, kind of the Luddite approach about these.
[00:19:21] Um, they’re not going away. And, you know, I think it behooves each of us to figure out how we can integrate them into our business effectively. Yeah, totally. I think Luddites in e commerce, the clue being in the e word, um, are probably not going to do very well, but yeah, particularly with AI. I think you’re right.
[00:19:37] I think we have to, um. Take whatever tools there are and use them wisely. And as you said, use them ethically as well. And, uh, great example. Love it. Um, so folks, if you want to get this, uh, once again, the e commerce leader. com probably the best place to, uh, to check out what we’re doing there. I guess we probably ought to use that stack of tools to make some, some show notes for today as well, but I might just use chat GPT in my usual style.
[00:19:58] And a headline schedule, whichever it is. Co schedule headline generators. Um, yeah, great stuff. Well, thank you. Um, you’ve helped me get over a bit of a writer’s block as well. I’m like, what? You can just allow yourself to just write an article that isn’t like perfect and authoritative research. I, yeah, it sounds like you can say that’s, that’s you listening and you’re also do that to yourself.
[00:20:18] Then follow Jason’s lead, not mine. Um, so great stuff. Thanks, man. Awesome, man. Take care.
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