Adding An e-book To Your Product Strategy

Ebooks offer us a terrific opportunity that can enhance any e-commerce business. They can come in a variety of forms – and price points. In this episode we’ll break down the value proposition as well as practical steps to get started.

You’ll learn 

  • 3 Elements of customer acquisition cost and how to zero-out one of them!
  • The ideal place to use ebooks in your sales funnel
  • The pricing models best used for ebooks
  • Why Newbies focus on the first sale, and what you should do instead
  • How the freemium model can help you optimize revenue
  • The magic of unlimited upside potential
  • How one of Jason’s clients is using an ebook to support a very basic product with success

Resources mentioned

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