If you’re an Amazon 3rd Party Seller you’ll already know that you have an opportunity to promote your products using Amazon ads (formerly known as AMS) tools. There are a ton of podcasts, blog posts and youtube video around the technical specifics of Amazon ads.
But before you plunge in there are some strategic questions to ask. For starters, should you personally use them at all? If so, for what purpose? And at what stage do you need to learn the skill? In this episode we dive into all the details and share strategic advice you won’t find among the technical information on the web.
You’ll learn
- What Amazon ads are (in a nutshell)
- Who should use Amazon ads
- What the correct purpose of ads is
- When to learn this new skillset
- When Amazon ads are NOT the answer
- What a “Crazy Ivan” is and when to use it
- What % of your revenue you should spend on advertising
Resources mentioned
- https://advertising.amazon.com/ – the login to amazon advertising (& Amazon’s explanations)
- 10K Collective Masterminds – (Michael’s masterminds for advanced Amazon sellers)
Interviews with Amazon Ads experts on 10K Collective podcast:
- Amazon ad management with Brian Johnson of Canopy Management
- Amazon Advertising and profits with Mike Zagare of PPC Entourage
Note: Whenever we can, we use affiliate links as we share links to resources we recommend. When you buy, we get a small incentive, which we use to help grow our show. Thanks!