In this episode, we consider what it means to be an ethical e-commerce seller … How to think about issues of integrity and ethics in a world that is increasingly shady. How can we position ourselves and our company as part of the solution to big problems – instead of part of the problem?
You’ll learn
- How ethics plays into your brand
- How your goals and time horizon impact your selling strategies and potentially your ethics.
- what a B-Corporation is and how doing good can play out in the real-world in positive ways.
- Common traps sellers get into that quickly lead to unethical behavior.
- Some classic ethical issues in Amazon selling
- Should you sell face masks in pandemics? And other dilemmas
- “B corps” and how business can be a force for good – by design
Resources mentioned
Project Dragonfly (China project that Google employees objected to)