Structuring holiday promotions and special pricing for Black Friday to Cyber Monday – and for the entire Holiday Season – can be an incredibly valuable exercise. But there are tricks of the trade, and techniques to optimize your results. In this special 2-part episode we share strategies with you that are proven to work.
What you’ll learn
- How to select the best products to put on sale
- Why a set of micro-campaigns is better than 1 long BFCM campaign
- The Blog strategy that helps telegraph your actions to your ideal customers.
- How Amazon sellers can create effective year end campaigns
- The biggest mistakes we see Amazon sellers make during the holiday selling season
E-commerce and Business Books Mentioned
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