“Private Label” has been a buzzword in ecommerce for several years. But what does it mean for Amazon sellers in particular (and ecommerce operators more broadly) in 2021? And how do we go about choosing the right market for our products? And developing products that serve that market?
Michael has been deep-diving into this question with his clients for almost 5 years at this point. But recent changes in the last couple of years mean a need for a deeper set of principles for private label for the 3rd decade of the 21st century. Today, we define what we mean by a “private label product”, and cover the first 4 principles for developing one in 2021 and beyond.
What you’ll learn
- What modern Amazon sellers mean by “private label”
- Why “different is better than better” (Rick Cesari)
- What you must do…or loss money
- Why you must skate where the puck is going
- Why getting into a trend early is easier than going into an established market
- Why you must pick a fight you can win on Amazon!
Resources Mentioned
- Pixiefaire – Jason and Cinnamon’s dolls clothes patterns marketplace
- 10K Collective Mastermind – run by Michael
E-commerce and Business Books Mentioned
- Jason Miles: Instagram Power – (UK Amazon Link)
- Rick Cesari and Jason Boyce: The Amazon Jungle – (UK Amazon Link)
- Dan Olsen: The Lean Product Playbook – (UK Amazon Link)
- Ash Ali: Your Unfair Advantage
Some of the resources on this page may be affiliate links, meaning we receive a commission (at no extra cost to you) if you use that link to make a purchase. We only promote those products or services that we have investigated and truly feel deliver value to you.