When people talk about “Amazon Private Label”, the smarter ones also talk about “differentiation”. In short – how do I make my product better than what else is out there on Amazon?
But how do we do this in a world of hyper-competition?
Today, in our 3rd and final episode in our discussion of private label product development, we cover principles 9 through 12 of Michael’s 12 principles to try to answer this question more deeply than ever.
What you’ll learn
- Why talking to users while developing your product is critical
- Why scaling issues should NOT be your focus at the start of a new project, business or product
- The multiple upsides of quick iterations
- Why low MOQ beats capacity to scale when sourcing
- Why mentality matters and how it changes everything else
- What iterating is and why it’s so critical
- How “failing fast” is the fastest way to finding what works
Resources Mentioned
- Kickstarter – crowdfunding site for startups/new products
- Ycombinator – co-founded by Paul Graham (company motto: “Make something people want”)
- The Corridor Principle – Robert Ronstadt
E-commerce and Business Books Mentioned
- Tom Peters: In search of Excellence – (UK Amazon)
- Jim Collins: Great by Choice – (UK Amazon)
- Steve Anderson: The Bezos Letters: 14 Principles to Grow Your Business Like Amazon – (UK Amazon link)
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