This week we discuss a terrific book, The Neuroscience Of Selling by John Asher. We highly recommend it. It would make a great companion to a recent recommendation: Alchemy by Rory Sutherland and of course Influence by Robert Cialdini.
This week we discuss a terrific book, The Neuroscience Of Selling by John Asher. We highly recommend it. It would make a great companion to a recent recommendation: Alchemy by Rory Sutherland and of course Influence by Robert Cialdini.