The E-commerce Leader

[00:00:00] Jason: count your time. Just take one week where you’re, you know, a normal workweek and, do back of the envelope, of the seven days, how many hours a day did you do? And then, times that by 20 S by 50. And, and you’ll get, your total average time spent in your business for the year.
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[00:01:20] Intro: Welcome back to the e-commerce leader podcast. Today, we are in the middle of talking about reducing your time costs or your wasted time. Time is your most valuable commodity. It’s our non renewable resource. That is to say none of us are going to get to use infinite amount of time. And therefore we have to use it really, really well into the extent that we do our business.
[00:01:42] And our life satisfaction generally will grow with it as well. So it’s a fantastic thing to do because it’s only upside really managing your time better. So that we’re going to talk about a couple of bigger picture things that you can do on top of our list that we had at last episode, plus four questions you should be asking yourself.
[00:01:59] To really double-check your time usage and make sure it’s the most effective it can possibly be. So listen up, take notes as ever, we got notes over at the e-commerce leader.com, but above all implement this stuff. This is very, very doable implementable in your personal part of your business. So I hope you find this as productive as we did and enjoy.
[00:02:20] Michael: I know some people, I knew a couple of people. You want it to be paramedics because they liked the adrenaline rush. I think it is kind of quite addictive and it makes you feel very important. And obviously paramedics and nurses are really important and we kind of are really important, but we need to be willing to let go of that adrenaline rush of importance personally, because it can’t be forward without a decision from me right now.
[00:02:39] To this point where we enjoy standing back and watching the creativity isn’t in the activity. So the technician level, if you like, it’s, it’s moving through that, the classic, what do you call it? The E-Myth revisited levels. Isn’t it? That we don’t get the bus from doing stuff, but I don’t even get the bus from managing people.
[00:02:55] Well, although that is a big step up, we get the bus from creating a system. That means we can just stand back and let it work day to day. So we’ve, we’ve laid out the railway tracks. We’ve made sure that somebody is running the trains on time. We just stand back and look at it, stand back, look at our work and declare that it is good.
[00:03:08] So seven day thing, you know, someone say of Genesis
[00:03:13] Jason: in the Bible.
[00:03:15] Michael: I’m sorry about that. I don’t mean, there you go. It’s not that we should be aiming to be the inter-rater of a mini universe that runs on its own without us interfering and you’re upset. You’re right. And there is an addictiveness and an excitement about that triage nurse band drama.
[00:03:29] That you’ve, I’m certainly that way by default. And I think, yeah, you’re right. It’s hard to wean yourself off it, but.
[00:03:36] Jason: Well to make it meta in a way to your point. The thing that we focus on doing is selling products, digital products, physical products, products. So we bought at wholesale and markup products.
[00:03:48] We had manufactured, but the reality is what we’re actually building as a business and the obsession with building that business. So you can sell that business is the product that, that is the product that you’re working on as the CEO. And so there you have it. So, yeah.
[00:04:05] Michael: Okay. Sorry.
[00:04:08] Jason: Yeah. So these get now real practical tactical this next list of five.
[00:04:12] And so we’ve got a couple more and then, you know, you’ve got four questions. I’ve got two more here on my side of the list, and then you’ve got four great questions. So, there’ll be some very practical here and we would just challenge listeners to. Think through how to implement these practical suggestions in 2022.
[00:04:27] And, and so the fifth tip is count your time. And here’s what I would suggest everybody do. Just take one week where you’re, you know, a normal workweek and, do back of the envelope, you know, of the seven days, how many hours a day did you do? Just, just tabulate it on a post-it note or whatever. And then, times that by 20 S by 50.
[00:04:49] And, and you’ll get, your total average time spent in your business for the year. Now, if you’re paying a full-time regular employee in the United States, the total hours you calculate, I used to be a compensation analyst was my first job. The total hours I always remember is 2080 hours for the year is what you use for full-time equivalency of an employee.
[00:05:10] And so, and I believe that was 168 hours a month. So that’s how you look at what a full-time person would be, would be, you know, paid 2080 hours. And so what you want to ask yourself, the question related to, in terms of counting your time, is, are you working full-time in your business? Maybe you’re not, and maybe extract full-time wages from part-time gig.
[00:05:33] Thumbs up. Maybe you extract part-time wages from a doubly full-time gig, thumbs down. And so, you know, that’s the thinking here in terms of counting your time, you obviously know what your employees are submitting in terms of their time, in terms of if they’re an hourly person giving you part-time work, you know, every time period, or if they’re full-time regular employee, what you’re paying them.
[00:05:54] So it’s a little bit different exercise to work on your team effort this way, but for your personal effort, just count your time as the fifth tip. Any thoughts on that Michael and the six one goes related to it, but let’s mention this one first. Yeah.
[00:06:06] Michael: It’s really important that there’s that Peter Drucker quote, that what gets measured gets done.
[00:06:10] I love this truck is so hands-on and it’s intellectually cogent and yet very practical. And that’s really true. So if you’re not measuring your time, you’re probably just not aware of how you’re spending it. I use toggle.com religiously, which I’m doing right now. It’s, it’s tracking away the fact that I’m recording a podcast for the commerce leader.
[00:06:27] And, I organize it by projects, including the e-commerce leaders, one of the projects or, you know, multiple products. What’s the domain it’s toggled, T O G G. Dot com and it’s free. What I’m less good at doing is looking back at it weekly, monthly, and quarterly, and analyzing how I’m spending my time.
[00:06:42] Partly because I just exactly like looking at financial numbers, I’m afraid that it’s going to reveal some pretty hard truths. And so that’s something I need to get better at doing, but at least I’m tracking it. So what I would say is that an old business partner of mine who is literally a rocket scientist, will train them rocket science.
[00:06:57] Who’s very effective, very, very effective, website operator for him. Like I bought a nine figure business now, or at least it’s part of their team. And he said, yeah, look, the thing about data is you can mess around with it later, but it’s collected at first and keep it accurate and then you can analyze it.
[00:07:13] So I really sit down and do some analysis, but I really love toggle.com. Very simple to use you just go click, click, and you’re measuring.
[00:07:21] Jason: Okay. That’s I love that. So that’s the fifth, tip the sixth tip is related to it, which is just calculate your. True time value. And so let’s so, so let’s just say you have a theoretical perfect full time job.
[00:07:33] And in the American classic sense of the term 2080 hours a year invested into your business, then the question is what’s your hourly effective, hourly rate. And I would just encourage you to, just to, you know, divide your prior year personal income, W2 money extracted from your business and owner’s draws and divide it by the total number of hours that you have in that tip five, and get yourself an effective or accurate hourly rate.
[00:08:02] If your hourly rate, I would just, I would, I would throw this out on the table. If your hourly rate is something below what you deemed to be a reasonable full-time professional job, and, you know, $50 an hour, for example, that’s $104,000 a year of. So, you know, all things being equal. Is that going to change the world for you?
[00:08:24] No, but what’d you consider that a full-time professional wage? Sure. That’s in the ballpark, so that’s $50 an hour. So, so if you use some math like that and ask yourself, are you honestly paying yourself a professional wage, in association with your time, then you’re going to get some clarity on either lowering your time involvement or extracting greater revenue or profits from your, from your business.
[00:08:50] One of those two things, to right-size your personal investment, because I can tell you one thing, if you sell your company, the person who buys it is either going to hire somebody to run it or run it themselves. And they’re going to expect some fair compensation for their time and effort. And you know, you can’t get to the place where you want to sell your business and say, oh, PS, this takes, you know, 95 hours a week.
[00:09:12] For the, you know, whatever it is, X amount of income, you can’t do that. It won’t work. And so we got to think ahead and, you know, begin with the end in mind and ask ourselves these hard questions.
[00:09:25] Michael: Yeah like that a lot. And, and, what I think is really great about this kind of metric is that you’re combining the two really critical things, which is money and time, the only new side art.
[00:09:35] And you may have meant this, but I think it’s important to state it explicitly, as you are not allowed to use revenue divided by hours as a number, because otherwise, if you’re an Amazon seller that can make you look like a genius very quickly, because it’s not that hard to scale the revenue, it needs to be your profit.
[00:09:48] Meaning which one? Yeah. Is it pre-tax profit? I guess if you’re comparing it with a wage, it’s probably a pre-tax profit, the tax structure, obviously for wages versus, you know, business profits can be extremely different. So even then I, I’d kind of prefer to compare net net of tax profits would be more meaningful, but I, you know, even your precise profit is, is at least a base on employment.
[00:10:08] And I think it’s critical to say that because a lot of us just kind of kid ourselves, that it kind of doesn’t matter. And I see that a lot. And I see people working for $25,000 a year in profit that is in their cashflow into their personal bank account. That’s just profit that they own in theory, which has to get back into stock really kind
[00:10:24] Jason: of tragic, a a way to look at it.
[00:10:26] I, what I’m asking people to do is act as if you’re an employee in your business. Just like if you had an employee that was you and how were you paying them? And so in that regard, I would say it’s the hourly rate you would be paying them that goes into their checking account. Again for you, it’s either through W2 payroll money or owner’s draws if you’re an LLC structured as an S Corp, which, you know, most of us are in the U S and so that’s, pre-tax, I suppose you could say, and just like an employee would say, well, what’s my, you know, what’s my salary.
[00:10:58] Yeah. And you don’t say well pre-tax or post-tax you just say your salary is 80,000 a year or 50,000 a year, 120,000 a year, whatever it is. And I think all of us need to do that as e-commerce operators and ask ourselves those hard questions. So there you go. So that’s a, that’s six tips. And then now we’ve got four powerful questions.
[00:11:17] Michael, you want to lead us? Sure.
[00:11:19] Michael: So, the first thing to say is to acknowledge this is also from the four hour work week. I’m going to kind of re rephrased it. But I just think there were the beautifully put. The first question is what are the top three activities I used to feel as though I’ve been productive and this is more like very, very tattooed day to day level.
[00:11:34] For me, the hint would be email like that can take up so much time. Literally the last conversation I had, but actually the last client I worked with, but we’ve had a couple of sessions this week. One was, he said to me, before we implement X, Y, and Z, and we were looking at various things, he was struggling with.
[00:11:48] What, you know, how do I find time to implement this stuff? And we looked at what he was doing. And I said, unsurprisingly, he said, I said, how do you deal with him? I said, oh, I have a monitor open to the entire day. And it has notifications and everything else. I said, right? The first thing you to do is you going to not do that.
[00:12:02] You’re going to take, you get rid of any notifications. You’re going to have to manually refresh it. And you’re going to check it three times a day. I said, I know that that’s, you know, for you, that’s going to be painful. Translation is like 11:00 AM, 2:00 PM. And whatever, before you leave work, 6:00 PM, whatever it is.
[00:12:15] And, we spoke three days later and he said, wow, you know, I’m really getting withdrawal symptoms from it. But my goodness, I’ve got a lot of time and it really was an immediate change. So there you go. Emails always get hit. Social media is the other one, just because you’ve got a Facebook account and people comment on it doesn’t mean that as a CEO is the best use of your time to come on on random brain farts from people who may never consume a penny of your stuff to.
[00:12:38] Jason: All of us need to ask ourselves the question for us personally, what is it? It feels like, you know, an activity that’s important, but actually isn’t, I know for me over the last few weeks, we’re recording this on the 9th of January. Over the Christmas holiday we had COVID and, and it was also Christmas holiday, couple of weeks, you know, and new year’s.
[00:12:55] And so we just didn’t do any meetings. And I just, after the first week of no meetings, you know, we had just postponed or canceled all of our, you know, consulting meetings. And I said to cinnamon, this feels like the first real, honest to goodness vacation I’ve had in a long time. I mean, just like no meetings and, and what I realized.
[00:13:16] I’ve I’ve filled my schedule a bit too much, and I already take Fridays off. I have no meetings on Fridays already, but, but to have the whole week with no meetings, it felt to me like, wow, total liberation. So, you know, I think when we go through these periods and we look at what activities we’re doing in our business, the question is, are they the highest and best use of our time?
[00:13:37] And, you know, that’s a powerful question. So there you go. I love that. That’s that’s the first, first question. So we’re calling that number, number seven. What else you got on the line? Okay.
[00:13:47] Michael: The next one is, so to your question at the highest and best use of my time, if I only accomplish complexes one task, will I be satisfied in my day?
[00:13:53] And I really love this question because I might, I’ve got this terrible tendency and I know myself. Now, if I write a, to do list for a day, it’s probably at least a week for any. I mean, including myself, I’m reasonably productive when it comes to some of my new show and getting through retail stuff. But I know how ridiculous I am.
[00:14:09] So I have to sort of not even 80 20, I need to just look through and go, right. What’s the one single thing that I get to the end of the day. My, my vest in this question is I’m going to hate myself for not doing X. And if you’re a sort of person that someone pain motivated, like, what am I going to get to the end of the day and go, oh my goodness, Michael, can’t believe he didn’t ask.
[00:14:25] I try and look forward to the end of the day, look back and go, what am I going to hate myself for it, but I’d get it done. And that’s quite an effective question for me personally. And I’m sorry, it doesn’t sound very positive. And you know, it is real, real reality for me that it works maybe because I’m an artistic perfectionist type and that’s the way my brain works, but it’s really effective.
[00:14:41] If you can discipline yourself.
[00:14:43] Jason: If I only accomplish this one thing today, will I be satisfied with my day? So can I ask you about your, your thing? Cause I, this is very interesting to me. Is it different every day for you? Or is it one secret thing that you say, this is my secret? You know, my secret thing I have to do everyday to be feel productive.
[00:14:59] Michael: It’s it goes in project. So at the moment, like I’m basically going, have I moved my book forward? Cause I, you and I did an interview by a year and a half ago, I promised on air to you. And, and the listening nations, that I was going to create a book within a few months. I haven’t, that was 18 months ago.
[00:15:12] And I said, this is ridiculous. I definitely writer at some level. Got the craft nailed yet, but I’m a very detailed person. I’m very verbal person. It’s got to be something that is somewhere in the top four or five activities I should be good at and I want to do it. And then so therefore I’m frustrated with myself at the end of the day that I have not moved that forward.
[00:15:32] And that happened yesterday, for example, and I made the excuse that I had to fit in another computer system. But the reality is I’m using the same camera I was going to use anywhere on the same computer and the other computer. I was going to try and link it with. Did it really make any difference? No. So, so I managed to waste an hour doing something that felt productive, but ultimately was not.
[00:15:48] So there you go. So I’ve broken my own rules, but today. And I suppose I’m saying these live on air again, I’m going to work for one hour on my bill, not more, but I get to the end of the day and I’ve done one solid hour, move the book forward in a way that I can take off my spreadsheet. I’ll be like, okay, that was worthwhile.
[00:16:02] They,
[00:16:03] Jason: you know, what’s crazy. It’s the exact same thing for me, really
[00:16:10] Michael: good
[00:16:10] Jason: at producing books. Well, my secret only my only valuable contribution to a day in my view frequently is have I written, you know, a good solid chunk towards my next book. And, you know, it doesn’t mean that, you know, the consulting we do as an important and valuable and all that, but at the end of the day, I say, I didn’t have time to write.
[00:16:34] I say something screwed up and I’m not happy. And so, and you’re yeah, I mean, I, whatever, I don’t know on Kindle, I think I have 11 or 12 books plus other eBooks that aren’t on Kendall that we sell through or used through our site. I love. Writing is what makes me feel like I’m producing something for a legacy that will be listened to or looked at after I’m dead.
[00:16:55] You know, I mean, like it is the permanent record of our life. Something that’s published like that. So, you know, to me, I just, I’m a teacher at heart. I love to write and it makes me feel energized, not de-energized. And so it gives me a frame to run my life with is if I’m being a constructive writer, I’m not happy with my work in that regard.
[00:17:21] It’s, it’s a toil. It’s always not good enough. It’s always not completed. It’s always not even once the books are done, they were never good enough. And, I will one day be in New York times bestselling author, or I won’t be, but that’s always been the goal. And, so I love it. And so to me, that’s the one.
[00:17:41] Michael: I think you’re going to be New York. I think you’re going to be the best seller author. I see. No reason why not? I mean, you’re very quotable. For example, you just said writing’s the permanent record of my life. That’s a great reason. That’s a very powerful reason the writer like it. But also the fact that that’s, you’re, you’re fairly consistent with what matters to you.
[00:17:55] Whereas I tend to go through sort of phases and projects, which is not terrible, but it’s interesting that if you obsessed about one thing, every single day of your life, you’re probably going, getting out pretty good at one thing. And you’ll get known for that one thing. And that’s probably going to have more impact in your business life then getting named for 10 things to a mediocre degree, I think.
[00:18:12] Yeah. Which is the trap I fall into. Ninth one is, is similar to, what activities do I do use to feel productive and not quite the same. Are you inventing things to invoid avoid the important?
[00:18:22] So my example, I just gave, I invented fiddling around with my laptop, which I’ve now had the screen repaired for. I’ve just come back from two and a half weeks away. I want to kind of run everything through that laptop instead of the desktop computer I’m using. But they’re both max. They both got the same.
[00:18:38] They’re both about the same. And, and there’s not actually much different, so really would it have made much more difference in my life if I’d just let that ride for a couple of weeks and just written a book last night? No, I mean, I just invented something brand new. I haven’t even spent time fiddling with the computer for SIM for months, to feel, to avoid writing because like at some level and probably afraid of it, I write a terrible book and then it’s going to put hundreds of hours of work into it and then it won’t sell and I’ll feel like an idiot.
[00:19:02] And I guess that’s, I can sense why I made an excuse, but it wasn’t as deep. So
[00:19:09] Jason: here it
[00:19:10] Michael: is. This is, this is the psychology of procrastination is fascinating because there’s always deep psychology behind it, in my opinion. Yeah. Right.
[00:19:18] Jason: Am I inventing things to avoid the important, powerful question man? And you know, I think you’re right, because the important stuff frequently does take mental and emotional energy.
[00:19:29] It takes something deeper. Something that’s not just a mindless work fidget and the mindless work fidget. Sometimes our SU. It’s a, it’s almost like, oh, I know I can achieve this. And I know this work fidget. I can get done. I, I can make this tweak or I can make this social, you know, post on Facebook. I know I can do that.
[00:19:49] You know, I know I can stir up controversy on Facebook, and, those are easy things and the hard things are the important things. So
[00:19:57] Michael: you’ll pull in. I think you’re absolutely right. So the work fidgets are quite soothing and I think it’s really, really a big trap and a yearning trap is to feel like a very productive person.
[00:20:06] You make a list of 20 things. One of which is for example, for you. And at the moment for me writing a chapter of a book or something. Or a thousand words, whatever it is. And then the other 19 are things like stone con controversy on, on Facebook in order to get some likes, which leads to no revenue and no nothing good.
[00:20:23] In fact, now you’ve got a reputation of being a guy who stirs up problems on Facebook groups and the other 18 probably now includes emails that don’t matter and hassling your VA about some minutiae that you won’t remember in funny four hours. And I’m good at all those, by the way. So the biggest danger is writing a long list.
[00:20:41] I think you need to write a list of one per day, and then you can add three or four if you like. But actually it doesn’t matter.
[00:20:47] Jason: It reminds me of that metaphor where they have all a glass jar and then they’ve got the boulders and the smaller rocks and the gravel in the water. And if you do it in the wrong order, you can’t fit it all in.
[00:20:58] And if you do it in the right order, you can fit everything in. And the right order is to put the big things in for. You have to put the big things in first, that’s the, like the trick. And so there you go. Vivian ASCA, quick question. Michael, can you, please share the website that you use for time tracking again, on your projects,
[00:21:14] Michael: toggle.com T O G G dot, sorry, T O G D l.com.
[00:21:19] Really, really great. So love
[00:21:20] Jason: it. We’ve created quite a list of resources here. I’m keeping track here on our little working document, which we’ll put them in the show notes, but this is a great one. Okay. So let’s bring it home in what’s the 10th tip here for, reducing the time cost in your.
[00:21:33] Michael: It’s really simple, but it’s one to ask yourself throughout the day, are you trying to multitask?
[00:21:37] Because if you are, you’re wasting your time, human brains, don’t multitask because they’re like CPU is actually the tasks, which, and, you know, there are many claims that women want multitask better than men. Well, as I understand the psychology and I do actually know the brain scientists and neuroscientists, that that’s not how it works.
[00:21:51] They just better at task switching, but there is a cost just like with your CPU in switching multiple tasks, which is why if you open 70 tabs on your browser and I’ve literally had people screen-share with me sometimes, and they are doing that, you’re comfortable running incredibly slowly and your mental computers even less good at multitasking.
[00:22:06] It’s just not going to do it. So don’t do it, shut everything down and focus on one thing for an hour. And you’ll be way more productive than you do four hours of eating a dinner whilst checking emails and Facebook. And then also trying to write.
[00:22:19] Jason: Yeah, no, this is really, really powerful idea. Are you trying to multitask, you know, not to put too fine a point on in any way, shape or form, but, if you’re around people who you’re talking to and they’re literally looking at their phone while you’re talking to them and you just think about what’s happening in that relationship, you’re literally like what is happening right now.
[00:22:38] And it’s so funny when you run into that. And, and the reality is if people think they can multitask. And your relationship is this one of the tasks? Yeah. Yeah. That’s
[00:22:49] Michael: not right. A lot of us do that. I mean, my, my wife does that to a degree and I know this is one of those people that loves to multitask because she’s got a brain that physics like a top and incredibly clever and swift brain.
[00:23:00] And she needs to do three things at once in order to feel relaxed, which is a sign of somebody who needs to maybe just say a bit more I’m somewhat like that, but you’re so right. And actually, if you think about it from a business point of view, if you are driving a car and you’re having a conversation with somebody now it’s illegal to do it.
[00:23:14] If you’re holding a phone, but apparently the crash statistics are very similar, whether you’re holding a phone or whether you don’t look at it because your brain is focused on processing the verbal cues and social cues from the other person. And, I think if you think of your businesses a day, Activity that requires focus in a risky environment.
[00:23:32] Well, that describes most e-commerce to me. Then you really shouldn’t be driving whilst, you know, yapping on your phone to your friend. You should be concentrating on one thing at a time because it’s difficult enough. And I really think it’s true and you’re right yet in terms of relationships is the disaster.
[00:23:45] I mean, really, I kind of sit there if people are doing that. And I kind of sometimes playfully get my phone out and of start tapping in order to make the point that like, maybe we should focus on each other and have a chat over lunch, you know, the art of conversation. Yeah,
[00:23:58] Jason: good stuff. Okay, man, what a list?
[00:24:00] I want to mention before we wrap up our list of resources that we mentioned in the books, we kind of casually dropped in and, but, let me do a recap. If you want of the 10 real fast as is our custom here, we shall we rattle. We,
[00:24:13] Michael: yes, we should. I’ve got one bonus one. If I can just add that in, I don’t what we’re going to call it.
[00:24:16] Let’s call it a bonus one, which is from Dan Kennedy. He talks about getting lost. In other words, not being available for communication, and that’s especially want to do creative work. You’ll need to decrease the or availability or your brain will never focus on one thing. So checking email once or twice a day, that’s a temporary plastic.
[00:24:32] And absolutely I actually do this and it does work, limit your direct availability on the phone or instant chops apps and just have one channel you use for emergency. So, yeah, it’s, it’s really important to be available, but also not to be available and you need to just set a rhythm and communicate that written to your team and to your clients.
[00:24:49] And I tell my clients this repeatedly and they, they generally play ball. If they need to reschedule something within 24 hours, they will Skype me or send me a text because if they email me to discover that I just haven’t got it. So it does work. It does work. You just have to communicate and be gracious about it.
[00:25:04] And it really does work. You just have to have faith and follow through,
[00:25:07] Jason: Tip, get lost in this tip. Yeah. I love it. It reminds me of Ron, my mentor’s thing, where he leaves his business cell phone in his truck all weekend long. And he doesn’t, he’s not in his truck, so he’s just not, not available. Sorry.
[00:25:23] Michael: Yeah. Great stuff. Okay. Let’s have
[00:25:25] Jason: the recap. Okay. The recap is, 11. Tips for reducing the time cost in your business. Number one, cap, your personal time involvement with positive and negative boundaries. Number two, cap your team time. Number three, eliminate your investment. In involvement, sorry. In decisions.
[00:25:40] Eliminate your involvement in decisions. Number four is focus on the system. Number five is count your time. For the year. Number six is calculate the true cost of your time. To your business. Number seven is, ask yourself, what are the three top activities you use to feel as if you’re being productive?
[00:26:01] Number eight is if you only accomplish one thing in a day, what is it that would satisfy you? Number nine? Is, are you inventing things to avoid the important and if so, what are they and how do you deal with them? Number 10, is, are you trying to multitask that doesn’t work number 11 is get lost? And so I love those, the resources that we mentioned today in this conversation include the four hour workweek by Tim Ferriss, Parkinson’s law, by, professor Northcote, Parkinson, work less, make more by James Schramko, Perry Marshall’s 80, 20 sales and marketing, but there’s also another 80 20 book by another guy.
[00:26:42] I can’t remember the author named
[00:26:45] Michael: H so
[00:26:45] Jason: here and that’s another great one as well. Yeah. And then, Michael Gerber E-Myth revisited and then, the effective executive Peter Drucker. And then, I don’t know if Dan Kennedy had a book that, that comes out of Michael your,
[00:26:58] Michael: I think it’s no BS time management for entrepreneurs.
[00:27:01] Jason: Yes. Time management for entrepreneurs. Awesome. And then the resource tracking tool you mentioned, Michael is toggl.com, P O G G l.com. Exactly right. Love it. What a conversation. Thank you so much for your wisdom on this stuff. Really appreciate it. Thank you everybody for listening. Of course, Michael and I both available for one-on-one conversations and consulting.
[00:27:23] You can hit us up on the e-commerce leader.com to find links to our personal, consultancies. And we’re happy to work with you in 2022 to make your business more effective. I’ve got a couple slots. Michael, I don’t know what your dance card looks like, but, we do have high bars. We work with people.
[00:27:41] Basically veteran operators, and really have opportunities to enhance and improve their existing businesses. Not so much with startups, I guess I should say, but it’s an honor to be able to collaborate with our clients and the community that we’re serving, it’s growing, and we’re excited to see more and more people added every week as they listen to our podcast episodes.
[00:28:02] So, Michael, thank you as always.
[00:28:04] Michael: Pleasure. And, and so the point of joining the growing throngs, especially on Spotify, a lot of people are subscribing, don’t forget, subscribe, if you’re on Spotify, apple, or whatever, if you’re on apple podcast, we’d love a review. Or even just a rating, 1, 2, 3, 4, 5 stars as you see fits.
[00:28:19] And then we’re on the calling show as well, which is a brand new app. I believe it’s iPhone only. And with that every Tuesday, is it 8:00 AM Pacific these
[00:28:26] Jason: days, right? Yeah. And that shows blowing up, man, we actually are like in the top charts, we’re number 15, a podcast and education category on the call-in app.
[00:28:36] And we 10 X to have you seen our stats. We 10 X our listenership in the last week and a half or two weeks, the numbers of just literally 10. And so I don’t know if they’re just getting more traffic to that app. It’s becoming more popular or somehow, because we’re in the top charts. We’re getting more listeners on the call now, but we’re really grateful for everybody who checks us out.
[00:28:55] That show includes Kyle Haimer and Chris green. And it’s a round table conversation with hot takes, hot tips on various topics. And so, be sure to check that one out as well. Call in.com,
[00:29:08]