The E-commerce Leader

[00:00:00] Kyle: Don’t give up most businesses fail in the first year and people get bored and they move on. And they just I can’t do this. So I would encourage you to be persistent, to be resilient, to be quick, to pivot and to learn from your mistakes and just keep pushing forward.
[00:00:18]
[00:00:40]
[00:01:12] Michael: Welcome ladies and gentlemen to the economists leader call in show, or this week we are suddenly lacking my fellow co-host Jason Miles, but we have Chris green and Kyle hammer with me on the other side of the pond on the right side of the pond and the other side of the pond in England, depending which way you look at it.
[00:01:28] And we are going to talk today about a topic, which is quite something I think about every so often and try to avoid thinking about it. That probably means we should examine it, which is first year in business goals versus reality. Sometimes those things. Quite divergent, which is a polite way of putting it.
[00:01:42] And I think it’s really important that we discuss something like this because a lot of people will be having a similar experience in their first year of business. Possibly if you’re listening right now if you’re in Jason’s group or got some way of contacting us, do you put things in your comments?
[00:01:54] If you’ve got something you want to share on this topic as well? We normally kick off with Jason or Chris. So kind, I feel like we should start with you to ring the changes. What was your first year in business?
[00:02:03] Kyle: It’s so interesting. Cause you reflect back and you don’t know what you don’t know. I mean that you go into something new and you’re like, I don’t know what my expectations should be.
[00:02:13] Obviously if you’ve been in multiple businesses or you’re launching your ninth business, like Chris usually is due to have done, he’s 10 in or whatever it is now. And he’s got some level of expectation that he knows how things are going to roll, but if you’re brand new and you’re just diving in for the first time, you’re just going in blind, you try to get the best information that you can it’s I remember being in that position.
[00:02:36] And actually the very first product that I attempted to launch failed miserably on Amazon. I tried to private label tweezers which is. Not the best private label product. I thought it was it’s light. It’s a cheap to ship is cheap to buy, but so did everybody else. And there were a lot of competitors on there and it it flopped beautifully, but so my expectation going in was.
[00:03:02] I really just want to figure out the mechanics of it. So I, of course I wanted to make a million dollars in my first year going in a void who doesn’t. But the reality is I would, I knew that wasn’t going to be realistic, that there was going to be a bit of a learning curve. And so my expectation going into business was I want to learn, I want to get some sort of feedback and input and figure out how far away I am.
[00:03:28] From understanding the business. Cause like you do your research, right? At least for me, I was basically trying to figure out, all right, I’ve done my due diligence to the best of my ability, but there’s always going to be a gap. There’s always going to be a gap between what you think, and what reality is.
[00:03:44] And I was trying to figure out what that was for me. And there definitely was one and it took a good, I took a year and more and more to really resolve that.
[00:03:51] Michael: Some harsh reality checks. And nevertheless, you went in expecting to learn rather than become a millionaire, which is yeah, probably a key learning right there. Chris, tell us about your first year in business. I guess that’s quite a while ago, you, as Carl said, you started multi, multiple businesses.
[00:04:07] So what was the very first.
[00:04:09] Chris: I ran a yard sale when I was in kindergarten. Yeah. I definitely didn’t make a million dollars for that. I haven’t done a lot of things and I’ve done a lot of things for fun. I was like, oh, we should try this. And this should be fun money or probably will make some money, but like never, it will make this much money.
[00:04:26] And so I didn’t really probably wait for real. Like revenue size and scope and like opportunity size. In that sense, I said, as someone who just fell into things, and if you are expecting to make a million dollars, then you need to have the right expectations going in. So that you’re doing something that has the potential to make a million dollars, million dollars.
[00:04:49] Not every idea is a million dollar idea, but there are a lot of ideas that are $100,000 ideas. And it was like, I’m I’m glad you said the million dollar thing, because I feel that. Put into a lot of marketing messages. So as someone who is a marketer and who has tried a bunch of different models and work with a lot of newbies who are trying to get in and trying to figure out what they’re good at and trying to a million dollars there’s this big disconnect because the marketing work we gotta throw down that million dollars to CC that number to get people’s.
[00:05:20] Because no, one’s gonna get too excited to be like, really put, to show you how you can make $72,000 a year selling both on Amazon. That’s very realistic and practical and it’s probably a lot more money profit then. And a lot of people are gonna make, are expecting to make, and they should be excited about that.
[00:05:37] But that marketing message doesn’t hit. Don’t get too excited with that. So we go all the way to the million people don’t make a million and they say, oh, it’s a scam. Or you didn’t tell us. No, there is a disconnect and what they also don’t tell you. It’s you might think you five years to get that million dollar mark.
[00:05:56] So what happens, expectations going in many of my first businesses that I started with, I had no way to differentiate, right? When you’re doing tweezers, they’re like. The product do I have specific or specialized knowledge that I’m able to add to this product marketing message, the final product that gives me some kind of goodness, sustained competitive advantage.
[00:06:22] So people to buy mine instead of someone else’s. And one thing that I did the statute of limitations, I’m pretty sure it’s passed on. This is I was selling bootleg, Japanese transformer. Like at scale, I had like multiple, I had these dual deck
[00:06:38] and I was killing it, but I did it cause it was fun because like I’m a kid of the eighties. And like I was transforming my mind was blown with additional transformers, cartoons that other countries that didn’t know about. And
[00:06:52] And there was no way they worked. Oh bootlegs. So what do y’all think people did when they saw someone selling bootleg videos for a lot of money, they bought from me and they started selling them to the market. Got depleted very easily. They were very quickly because there was no differentiation point.
[00:07:10] Like I didn’t get into it because I saw an ad. I got into it because that market disappeared. I got into something else, Amazon. And I tell you the first big year, I think it would be like 800,000 in sales. And I read the numbers at the end. I was like, that can’t be right. There’s no way
[00:07:35] we’re still working full time, all this stuff. Cause it was close to that million. And if you don’t want a plan going in, then you can end up like me and. Which can sound fun, but if you’re doing it specifically, because you need to make X amount of dollars to pay your bills, then you need to have a little more of a plan going in.
[00:07:56] And again, like you said, you don’t know what you don’t know. And that puts people in a local carrier spot where they think they know when I saw an ad that says if I do this, but there is, and I’m writing about there’s that learning curve there’s that Dunning-Kruger there’s that I want to make a million dollars, but I’ve never even made $1,000 on the internet.
[00:08:16] I was like then you need to make a thousand dollars, make a hundred dollars because everybody that got to a million dollars in sales in our first hundred thousand.
[00:08:28] And it’s a move in your job and everyone’s good at anything specifics I can go on. I can go on. I’m like, I don’t hear what you guys think. People in.
[00:08:36] Michael: Yeah. You’re definitely man. Who’s this topic by the way, came out of a, quite a passionate discussion that we were having recently, there seems to be theme emerging of helping people navigate the, the internal, external realities of business, as opposed to the shiny looking version and by the way, Dunning Kruger effect.
[00:08:51] Just tell me briefly what that is. I’ve heard of it, but I can’t remember.
[00:08:53] Chris: It’s any Kruger effect. They break version. I can give you Google it. They can find the image, but when you first learn, you get really excited because you’re like, Hey, this is cool. And so you get this inflated sense of like your ability to actually understand this topic.
[00:09:10] You don’t have to deal with that. Now that graph is go down over time. As you learn more and you learn how much you don’t know. Oh, my gosh. I’m actually an idiot when it comes with and overall enough, where I can go back up as you actually achieve true math in something. But even at that point, by the time you actually have a level of mastery, you now know how much you don’t know the full level.
[00:09:36] So it’s a catch 22 where the people who are actually expert start to doubt themselves and say, Hey, there’s probably someone who knows more than me. And They’re the ones who doubt themselves and the people who actually had no concept of how much they don’t know are the ones who think they’re an expert.
[00:09:51] And you see that. At least I’ve seen that in the internet marketing space for people get real excited about Amazon. And they’re the ones out there putting out not great information, but they think they know, but they don’t know what they don’t know. And since they don’t know what they don’t know, you can’t talk them out of it.
[00:10:03] They’re so convinced that they’re smart and it’s it messes with people’s heads, but it’s fascinating, but I’ve seen it so many. Especially, as people get into the world of e-commerce and Amazon, they don’t, if you realize it’s out there, then you can spot it in your own life and be like, you know what, when you feel like an expert, I couldn’t be an expert.
[00:10:25] Michael: I really liked that I am the Dunning Kruger effect. That explains a lot of why people who are fairly early in their business journey and not including me. When I started a podcast I’ve been selling on Amazon for about a year. And I’m about to say about the fact that it wasn’t all fantastic. But yeah, I think you have that enthusiasm and you don’t know what you don’t know.
[00:10:40] You don’t know how ugly it can get and what, how tough it can get. And therefore you have that enthusiasm about it. That it’s, you congratulate rework your way to that. Once you find out what the really good things are, but that’s very interesting. In my first year in business I guess the first thing is it’s the weather like Jason shared that heat took about 10 years to get to the point where he actually started off his own internet based business.
[00:11:00] It took me about 15 years part-time learning. And the reality was that I was pitched into it. And I was reflecting on this before we talked and I thought I’ve got to come up with some positive spin on this, but the truth is it’s not so much spin as a really long-term. Coming together, things where I think I’m still in the past to ending up in the right sort of business model and it’s getting there and it’s just come together over, I would say 15 years of learning this and then doing that.
[00:11:27] And then it ends up coming together. My first year in business on Amazon, I think I made multiple mistakes. The first one with which was believing the hype of the million, Pam pitch or whatever million dollars Which isn’t to say that it isn’t a powerful vehicle by the way.
[00:11:40] But I know lots of people, all the sellers I worked with in mastermind that are doing millions. Otherwise they’re not allowed in, so it’s a thing if for sure. But. What am I trying to say? I just think that I was pitched into it and that’s a different way of doing it, then stumbling into it as you did Chris.
[00:11:56] And to your point, I think it’s incident that relationship between stumbling into things, being pitched into things or very mindfully setting a goal, and then looking for a vehicle. Achieve that goal. So I guess I wasn’t the stumbling around so much as pitched in and swallowed the, drank the Kool-Aid.
[00:12:10] And I think looking back that I was taught by people who had experienced the Dunning-Kruger effect, which is they were very good at selling an Amazon in the early days when there wasn’t much competition with private level products. That was sourced from the U S and what supplements they had no clue how to import from China.
[00:12:22] There was nothing in their training about that, which is most of the world’s stuff is still made and even more than, so I guess that, there was a sort of mix of factors when I look at it as to why it, it didn’t really produce the result that I was looking for. The main thing I would say the main learning from that is, I’m still glad I got in there and did it, because for years, I’ve been trying to vaguely start.
[00:12:44] It feels like a sort of confessional times, vaguely trying to start a business in my area of passion and expertise in music, coaching and training. I have the suspicion I’m going to end up back there. But what I hadn’t done is really got it working and being business-like unstructured. And this thing gave me a structure and a focus and a purpose that didn’t work as advertised, but got me into motion.
[00:13:04] And I think that motion was actually the most important results to be honest of the first year. So there you go. That’s my sort of messy take on my first year as the least structured. I’ve been about anything. There you go is obviously still processing it. Thoughts, reactions Kyle,
[00:13:17] Kyle: The Dunning-Kruger effect for me is essentially, like I know every single key on the piano.
[00:13:26] Like I could point it out and tell you what key that is. That doesn’t mean that I can play. And I think when we go into business in our first year, we want to be playing Mozart at a high mastery level. And all we know is where the keys are at. And so when I think about the process, it really does come down.
[00:13:45] What are your realistic goals in your first year? In my opinion, like if I was going to give you advice, if you’re just launching anything new, here’s a couple of things. Your first goal is really to get product market fit. That is your number one goal in the first year to, to really understand whether or not your product has a market and whether or not you’re the market, once your product.
[00:14:06] Like you have to determine that. And the sooner you determine that the better your shot’s going to be, and, and even the product that failed with the tweezers for private label, for me, there was a really positive outcome because out of that failure, I really committed to. Trying to understand why it failed.
[00:14:23] And through that, I was able articulate out, write out some things, think through some stuff so that when the next opportunity arose on Amazon, I took it. But I took it with a much different perspective and with the learnings that I took from that initial failure and that product, and that whole brand was very successful.
[00:14:40] D adopt this sort of attitude of yeah, I wanna hit it and I want to go, but I also want to learn rollers wins where your fails, because at the beginning, let me say this. I still went mistakes on Amazon even today. Like I’m constantly making mistakes and testing things and failing at things.
[00:14:55] And when things blow up and that’s the only way you really truly learn, in my opinion is you have to be doing it and taking action to Michael’s point. So yeah, have a bias towards. Definitely set, realistic expectations. And then I also think that you need to not sacrifice, long-term thinking for short-term thinking.
[00:15:15] And I feel like that definitely can occur and does occur if you’re not sure. Focused on having a right mental mindset around it. It’s you’re always trying to take the cut when that just leads you to a disaster. Oh, we actually have some long-term thinking in your approach and slow and steady wins the race.
[00:15:37] Michael: Yeah, a lot of that, by the way, the most knowledge is instinct. Cause I’ve taught people the kind of fears and my wife has as well. And we both, I guess have a certain talent for it. We wouldn’t be doing it. It wouldn’t have done it as in my case, in the past, my wife was currently and it is remarkably slow and painful progress over the period of weeks and months.
[00:15:54] But over the period of decades, it’s amazing what you can do with some practice. I liked your analogy. Chris, what are your thoughts in response to all this stuff? Yeah, I
[00:16:02] Chris: liked the panel. It’s perfect. Think about somebody like I can teach you how to do my Amazon. I can show you where all the keys are.
[00:16:08] I can show you the order that you need to press them in. If you want to make this music, that’s that information is out there both free and paid and with coaching and with teaching and with hands-on one-on-one.
[00:16:22] Actually sit down and practice myself and try again and put it in time. And if you have the mindset that don’t improve your mindset of I just need to know which keys to press.
[00:16:42] And they actually believe it. It makes a little sense when you say it that way, but when you actually play it out, be like, oh this right. There is a lot more. I don’t know about that. Oh, if I do my hands like this, it’s going to be you and you learn and it takes time. And then you become an actual expert.
[00:16:58] And then Michael, I’m guessing you’re going to say the teaching piano for a long time. There’s still so much. I don’t know. And there’s still things that I can’t do. And there’s still things that I wish I had more time to practice it, even though you actually have a level of expertise.
[00:17:09] I like your example,
[00:17:13] because I actually got Valentine’s day yesterday, a brand new tweezer said because it’s one of these things that in my house there’s always disappeared and I want tweezers and I want good research. And once we use it, the light on it and laser and diamond tip, and honestly I would buy the most expensive freezers that were available.
[00:17:34] Great. And that’s a market that you can sell tweezers to instead of being like a commodity and beat you. And I pulled out these little fidget cubes that are like, this one is plastic and it’s cheap and I hate it. And you can get like 10 of these for $2. And I ended up with this one costs like 40 bucks and it’s metal and it’s solid.
[00:17:54] And like it’s cold right now because it’s like a solid metal and I will pay more for this. And there are people who will pay more. So if you. And you can mark it though. You can position yourself, you can make it pretty much any market. And the other part of that is if you really which not everybody does, what some people do.
[00:18:13] And I think there’s maximum opportunity that people have been missing for you. I’m figuring out a way to build a business model around something. And they actually enjoy, like, how did I get into selling transformer cartoons? Because I actually liked it. I didn’t have any idea what I was doing. I didn’t build it into a business.
[00:18:29] I didn’t set up any type of competition. Like I didn’t know what I was doing. I was doing it because it was fun and just happened to make money. And that’s how I got into eBay. And that’s like an Amazon and FBA and software and publishing and conflict. All of these things I just did because they were fun.
[00:18:44] Now I’m probably feasible experience. I’m like okay. I need to find somebody. I like to do that. Most people that bring some, a lot of value that has the potential to make a lot of money. And yes, that’s the thing that I want to spend my time on. And I think people miss that opportunity because they think that they can’t make money doing something that they actually enjoy.
[00:19:01] They think, no, I need to find the business. Yeah, it makes money. Not necessarily like it, but I’ll do it kind of thing. There’s people who love their Amazon business. They love the sourcing aspect. They love the look. We got an FBA system here. Like I can’t wait to try and find some new way to make this more efficient and move my tables around and maybe switch this and find the new, cheaper source of labels so I can make some people.
[00:19:25] Okay. If you can find some that you love, I guarantee there’s a way to build a business around it. Now you might not be able to spend. A million dollars doing something. $240,000 doing something that you like, and that’s going to be more fun to make a million.
[00:19:44] I say, I’m just writing about this in my book right now, a hundred thousand dollars to six figures. And that gets a lot of people excited in a lot of places in the world.
[00:19:54] Six figures is still $999,999. So not every idea is a million dollar idea. We’ll just so many, six figure ideas out there. Sure. You can be built around anything like piano. I keep saying normally a six figure speaking scandal and be happy with. Oh, Jason’s not here. Very happy every day. It’s very possible.
[00:20:21] Again. If that, if you don’t have enough experience in it, it will take some time to change your mindset. You have to see it. You have to be like, oh, wait a minute. I see that this is possible. Especially if you’re coming from a background, work with it. I get paid to work. I don’t get paid to play, bro.
[00:20:36] You can get paid with set up. I guarantee it, man. I should get paid to play all day, which is which I honestly I like doing shows like this. I like going live on Facebook. You can even like things that provide value to other people. And then if you have a plan, you have a plan. You can turn it into a million bucks.
[00:20:59] Maybe. Maybe not. Yeah. But everything out there, I feel to make six figures.
[00:21:05] Kyle: Chris, if I would’ve known that you were a tweezer buff, I could have sent you thousands of units that have been sitting in my garage forever. But unfortunately now they’re sitting at the, I
[00:21:15] Chris: don’t mean thousands of units.
[00:21:20] Kyle: This definitely was not, it. This was thousands of units of NAF, the best.
[00:21:32] Chris: And that you can differentiate. You can work, not everybody, but some people get so excited about pleasers and they’ll be like I say, this, there are customers like me out there for four things. Give me the most. Yeah, it’s going to be the best qualified. The most expensive iPhone. I don’t want it to worry about the most expensive there’s customers out there.
[00:21:57] And you can make this was the example, right? Say this one was a hundred dollars and this was $1, do the math, how many more units? Yeah, I know some people
[00:22:13] Michael: don’t think about either profit. If you sell a hundred widgets at, $5 each, you probably lost $2 per unit where you sell one widget for $40, you’ve made, I dunno, whatever 20 bucks. So I would say there’s an interesting, I’ve got to put this weirdly wrong relationship with numbers here. Isn’t there because everyone’s looking for one product.
[00:22:30] There’s mediocre time to thousand units on point Kyle 10,000 units of terrible tweezers that will make a million dollars. But to your point, Chris, and I would say, yeah, there’s a lot of six for the products in the world or business concepts. There are so many, five figures a year products out there.
[00:22:47] And if you have a suite of products, a catalog, as Jason does, for example, calm, most people do with an established business. I worked with. If you have a suite of a hundred products that make you five figures a year, suddenly you’ve got a million dollar business, but spread into lots of bits. And that strikes me that’s very common.
[00:23:02] Whereas most people are trained or taught to think one product million dollars done. And so I suppose there’s that relationship with reality and the numbers feels out of whack. What are your thoughts about that
[00:23:13] Kyle: Yeah, I think. That is the, that’s the common dream like, or that’s the shared narrative is I can find that million dollar product, what do your point, Michael?
[00:23:22] I think that’s spot on. I would rather have. A hundred products that made me, a thousand bucks a month or 2000 bucks a month, instead of one product that made me a hundred thousand dollars a month or a million dollars, because what you’re doing is if you have only one product that is the source of your revenue, all of your.
[00:23:42] Your risk is now aggregated to that one product. If you have a thousand or a hundred products and a couple of them have supply chain issues are having issue on Amazon and Amazon’s Hey, we’re going to shut your listing down for fun. For funsies and all your revenue gets cratered because you only have that one product.
[00:23:59] If you have a hundred products and that happens to two or three of them, guess what you diversify your risks. And I you’re going to sleep a lot better, having a much bigger product mix. And you’re also going to the other thing that a lot of people don’t necessarily talk about is if you have a really high selling product, And say you’re doing a hundred thousand or a million dollars a month with one product, people are gonna come after you with that one product.
[00:24:25] That’s a very, it’s going to be a, that’s a high profile and people are either going to try and knock you off. Whether they’re going to use black hat tactics to try and knock you off or whatever. And so if you have a bunch of, if you have a hundred products that are just doing, a thousand, 2,003,000 a month, you’re going to fly under the radar and you’re going to be better off for it.
[00:24:44] That’s my primary thoughts on that one, for sure. I
[00:24:48] Chris: completely agree if you’re selling a commodity product and you’re high profile, people are going to come at you. What can you do to differentiate? You’ve already started one, one differentiation. If you can’t differentiate, you.
[00:25:01] It’s going to be a price battle. That makes me think that this is exactly what’s happening. People are getting into this business because they want to sell something. They wanna make money and they make money by selling something. And they’re forgetting the biggest partner in 90. And marketing 90% of it is getting people to know about your product.
[00:25:18] 90% of it is getting people to care about your problem. And a lot of people, I don’t want to do that. They want to be a commodity seller. They do a little research, they know the opportunity in the tweezer market. So you import from China and they’re like, why aren’t they selling? Why am I competing on price?
[00:25:31] Why are these people able to sell off less than me? It’s like you have given your buyers zero, buy your product. And the real reason to buy it from you. I’m about to release for $250. And they’re going to buy it because, and market it. What people, if you want to sell a book against my book, you can try because I put the marketing it and that’s the Dunning-Kruger thing.
[00:25:55] Yeah. That makes sense. I’ll stuff okay. But there’s more to it now. There’s none. There’s marketing. There’s getting people to care. There’s establishing, reputation. It’s going to take me a long time. Nah, man, I’m just gonna send this stuff and look, everybody buys it and compete on price.
[00:26:08] If you compete on price, you’re going to lose. You might win a little bit, but you’re going to earn it. You are going to work. Hard. If the only thing you can do is price. And that’s why I would rather sell a hundred dollars for the window. Go, customer’s going to be better. Or, margins are going to be better.
[00:26:24] You’re going to do less work and you can spend your time helping customers and brings value. How can I drop my price another 10 cents? So I can beat this other competitor. They’re different business model, the business model. But enjoy it. Do things that I like that also bring value to other people with products on the back end that can make me money.
[00:26:50] That’s what I do if you, my book, but so much about this topic that just hits home. That’s like this, so many things in the problems that I’ve seen by working with 15. So
[00:27:05] I’m here for.
[00:27:06] Michael: Excellent. The next one is begging for a call to action, so we better give it. So how do people get out of you, Chris, if they want to talk through these stuff with you and get it, but it’s honestly.
[00:27:18] Chris: dot com and facebook.com/chris and confining
[00:27:23] Michael: it’s history. And yeah, follow the show. I was going to say, yeah, we better wrap it up there guys. Cause it’s supposed to be hot takes. Okay. So it’s just so much more we can talk about with this stuff. At some point, we’re gonna have to do it. Yeah.
[00:27:35] Deep dive Joe Rogan style five-hour podcast. I think, but but for the moment we just going to stick with the format. So Kyle, if people want to get some help from you and Jason in their first year in business, do you even deal with people in their first year business? Is that something you can help with?
[00:27:50] Kyle: In the past, we really focused on people that are looking to scale their business. However, as our business has grown, we’ve recognized. That there is definitely a need for software and training and services for people that want to get started in e-commerce.
[00:28:04] And we expanded into that because we want to be able to to have insight and tools available. And yeah, w with our new brand that we rolled out with Omni rocket, we do have a path forward for people that are interested in getting started. And one of the easiest ways to get started selling is actually as a reseller.
[00:28:22] And just for point of clarification, On Amazon reseller with somebody who’s doing sort of retail arbitrage. So they’re going to the store and they’re scanning items and they’re finding products that they can then now sell on Amazon or doing an online version of it, to where they can find it in a different store, buy it and put it into Amazon.
[00:28:39] And then also wholesale it, Chris mentioned briefly where. By something wholesale from a different brand and he’s stolen. Those are great ways to get started. And so we’re providing new sort of insights and services and software tools and be trainings to help people do that. And so you can learn more about that as Omni, rocket.com.
[00:28:58] Michael: Excellent on your rocket.com. It is. And yeah, if people want to, do I work with you from the early stages? I do. I generally work with people, a bit of revenue. I think I’m probably best at that. So if you’ve got revenue, I specialize in private label, but I had a Shopify store and in the UK a while ago, reached out to him and I said, I’m not a Shopify.
[00:29:15] Jason does that stuff. And he said, no, it’s still what I work with you. And we seem to be getting good insights as on the strategy level. So I guess that’s the muddiest positioning in the world. If you do private label or wholesale type products or physical products and get in touch, I guess is what I would say.
[00:29:30] Great. First year in business goals versus reality let’s just give people like a, 15 second takeaway. What should somebody do? Because you have business goals, a reality, what’s a realistic starting point versus, what all the things to avoid Cresco, give us this shorter soundbite,
[00:29:44] Chris: 1, 2, 3, 4, 5, and six figures before you.
[00:29:49] On seven figures, you have to go through them anyway. So don’t disappoint yourself and shoot with a shoot for them, or there’s something about that. Yeah. Set your expectations, and be aware, Google it, understanding of this so that you don’t get too far ahead of yourself and realize it’s going to take some time and thinking about the panel example.
[00:30:09] I think there’s a perfect one. We can show you where the keys are. We can tell you what order to press. I can tell you that in five seconds, until you put them to work on practices where you actually understand it and are able to do it, then yeah, it was going to run around thinking, you know how to play Mozart and you don’t know you’re wrong.
[00:30:27] Yeah,
[00:30:28] Michael: I can absolutely relate to that in a very literal sense. Kyle that was beautifully done. 15, second soundbite,
[00:30:34] Kyle: 15 second soundbite. Don’t give up most businesses fail in the first year and people get bored and they move on. And they just I can’t do this. So I would encourage you to be persistent, to be resilient, to be quick, to pivot and to learn from your mistakes and just keep pushing forward because they had all will build towards massive.
[00:30:56] Michael: You know what? I’m not going to try and pop those wonderful pronouncements. So I’m going to wrap the show here and it was out on that one. Say thank you very much. First of all, for everyone from Omni rocket, who’s listening in the Facebook group. Thank you very much. If you’re listening to the call-in show, we’re now whizzing up the charts there.
[00:31:09] So if you want to find this call in is the alpha of the same name on iPhones only at the moment. Do you come and find us there and follow us? And it could become interactive. W we’re not going for that yet, but that is the kind of concept of it. So there’s a bit of a clubhouse kind of place to come and check it out.
[00:31:23] It’s very cool up. And of course you can find us on Spotify, apple podcasts, Google podcasts, any other podcast app near you. We’re still in Spotify. We haven’t left just because Joe Grogan’s joined. So panic not come and find this come subscribe and give us a or a love or whatever you can do on Spotify.
[00:31:38] And thank you very much for listening to the e-commerce data. Collin show.
[00:31:42]